Without unnecessary intrigues

On May 22, a vote on the primaries of "United Russia" will take place. On the same day, the future single -mandate will pass through the preliminary election procedure. How in Moscow the party of power is conducting a campaign and who will win - the New Times found out

In the State Duma of the seventh convocation there will be 15 single -mandate from Moscow. The capital is a leader in the number of majority constituencies. And despite the fact that the primaries of the EP of Moscow, like the rest of Russia, are still coming, it is already clear who is nominated by the United Russia. In the Chertanovsky District, these are State Duma deputy Anatoly Elected, in the central one his colleague in the YP Nikolai Gonchar faction, in Khovrinsky - also the federal parliamentarian Irina Belykh, in Tushinsky - the former head of the Federal Property Management Agency Gennady Onishchenko, in Medvedkovsky - deputy head of the social protection department Tatyana Barsukova, in Preobrazhensky - in Preobrazhensky - in Preobrazhensky - in Preobrazhensky State Duma deputy Anton Zharkov, in Novomoskovsky - Senator and Antimaydanovets Dmitry Sablin, in Perovsky - the eminent United Russia Sergey Zheleznyak.

We go further: Lublin District-for TV presenter Peter Tolstoy, Kuntsevsky-behind the State Duma deputy and people's front-line soldier Vyacheslav Lysakov, Grandmother's-for the president of the Academy of Fire Service of the Ministry of Emergencies Ivan Teterin, in Orekhovo-Borisovsky-the chairman of the coordination council of the Knowledge Society Lyubov Dukhanin, in Nagatinsky-a deputy of the State Duma-a deputy of the State Duma Elena Panina. In the Leningrad and Cheremushkinsky districts, primaries are also held, but strong candidates are not nominated for them: we are talking about the fact that these territories can be “surrendered” by the “apple” (Cheryomushki) and Galina Khovanskaya from “Fair Russia” (Leningradsky).

The favorites in the districts, which are not going to share the United Russia, write newspapers of prefectures and government, their portraits hang on the shields at the entrances, they are told about the elders home in the yards. It is they - future candidates - hold regular meetings with state employees and advice of veterans in the districts.

 ** Deputy Head of the Department of Social Protection of Moscow puts on children and parents **

New Timurovites

The deputy head of the capital's security department Tatyana Barsukova, who is running for the primaries of EP in the Medvedkovsky District, approached the agitation. The so -called "parental Barsukova’s parental receptionist" has long been working on this territory. Parents in them can get a psychologist’s consultation, and children can play. Barsukova’s receptions are located in social institutions, in addition, they hold field events in the yards, usually Tatyana Mitrofanovna herself takes part in them. Formally, even within the framework of the primaries of the United Russia, the project has nothing to do with agitation: it has been working for a long time (since the time when Barsukova planned to run for the Moscow City Duma). However, thanks to constant references, the name of the official is background agitation in its purest form. It is noteworthy that employees of budget social centers in Moscow work in the receptions, which means that there is no need to spend money on the project.

The find of Tatyana Barsukova was successful. About 90 thousand people were added to the Facebook group of “parent -based receptions” on Facebook. Apparently, fake accounts prevail here: the number of likes under posts ranges from three to one and a half hundred. However, even such interest can be considered significant.

On the new Timurovtsy T -shirts with the inscription "Tolstoy. Invitation to an open dialogue "so that voters have
There was no doubt to whom they should be grateful for the help

TV presenter Peter Tolstoy, who is running in the Lublin district of the capital, went on. He organized the Youth Movement “course”, consisting of activists of the youth chambers at municipal councils, that is, people initially loyal to power. “The course to the southeast is the True course,” Peter Tolstoy tried to explain the name of the movement. “Curses” are engaged in about the same as the Soviet Timurovites did: they help older people, look after the monuments to the heroes of the Great Patriotic War. From modern signs - the distribution of St. George ribbons by May 9. On the new Timurovtsy T -shirts with the inscription "Tolstoy. An invitation to an open dialogue ” - so that voters have no doubt to whom they should be grateful for help.

Invisible campaign

There is no special agitation hype in Moscow: no - unlike some regions - neither stormy street agitation, nor billboards of candidates for the primaries of United Russia. Unless the former head of Rospotrebnadzor, now adviser to Prime Minister Dmitry Medvedev, Gennady Onishchenko, stands out with its activity. Its leaflets are distributed through the mailboxes and near the metro. “Onishchenko - make a healthy choice” - calls the Muscovites an inscription on the booklet. The official promises to “protect the rights of citizens”, “protect the health of children”, “ensure the quality of food”, “fight alcoholism and tobacco course”, “protect the environment”. Most of other candidates are still content with the placement of modest posters, sometimes even without slogans, as, for example, the President of the Academy of Fire Service of the Ministry of Emergencies Ivan Teterin in the Grandmother's District.

 ** TV presenter Peter Tolstoy knows what to do, ***Moscow, spring 2016*

The main campaign reception is a meeting with state employees, veterans' councils or employees of state -owned enterprises located in the district. “Work has been going on for a long time. The state employees, employees of the housing and communal services, receive the right guidelines who need to support, get acquainted with the candidate in the State Duma long before the campaign. The format of primaries only helps to do this, ”the employee of one of the prefectures told NT . At the same time, the official admitted that so far the United Russia in their territories is not known very well: “The exception can be considered Tatyana Barsukova, who began the campaign in the Moscow City Duma, Peter Tolstoy and Gennady Onishchenko - due to their federal fame.” The interlocutor NT did not clarify why the candidates were not too concerned about increasing their own recognition.

All participants in the primaries come to public events of managers and prefectures - concerts, contests, subbotniks, and some united Russias hold meetings in the yards (as a rule, the loyal audience invite senior home or administrations to these events). It is on these meetings that one can see the contours of future campaigns of candidates from the party in power. For example, Gennady Onishchenko and Anatoly Elected, apparently, will not be used in their agitation United Russia. Their "agiticuba" and leaflets are designed in calm, green colors. Elena Panina, Tatyana Barsukova, Peter Tolstoy batch are not shy, although their name and the emblem prefer not to stick out. The slogans are also not surprised by the variety. State Duma deputy Anton Zharkov, who nominated in the Preobrazhensky District, calls for "working together - do more." “I know, I can, I do it,” says the State Duma deputy Anatoly Elected. “Things are stronger than words,” Elena Panina is sure.

"But I drip well"

Favorites of primaries are trying to work on the Internet. So far, the most noticeable campaign on the network is leading the tireless Onishchenko. His political technologists, in addition to the standard reports for the candidate from the authorities of visiting subbotniks, district holidays and meetings in the courtyards, use more modern techniques with reference to the candidate's past place of work. The ex-official tells how much dairy products need to be mentioned, how to cook kebabs properly, speaks of the benefits of vaccinations and the fight against ticks. Onishchenko’s statements are drawn up in the spirit of popular publics “Veliky Quotes”. “If I feel bad-I recommend physical activity, it is even better to compete with a sparring partner, and women to listen to music, distract, take a walk in the fresh air, but in no case alcohol is self-deception,” the candidate teaches voters.

The ex-head of Rospotrebnadzor is expressed on the doping topic today: “Whose country will come up with a powerful stimulant, it will take gold. A sport of high achievements is impossible without doping, but the hype around this amuses me. ” Also, a participant in the primaries offers to expel smokers “in the sun and frost”. The Facebook Policy publishes excerpts from the debate on the primaries: Gennady Onishchenko opposes the collectors and protects GMOs. And of course, the ex-head of the Rospotrebnadzor is trying to open the candidate to voters and human sides. On the same demotivators, Onishchenko says: “I call my mother every two hours. If I don’t call, she makes me a stick. ” Signatures for photos from the candidate’s events are more likely to be perplexed: “I don’t know how to wash the floors, but I dig well, let's put a bush!” - It is indicated under the photograph where Gennady Onishchenko poses with a shovel.

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Nikolai Onishchenko teaches voters not only to cook barbecue correctly, but also there are right, Moscow, spring 2016

The opposition deputy of the State Duma Dmitry Gudkov has long been announced about his nomination in the Tushino district. Techno Onishchenko took into account this factor in the maintenance of a campaign. For example, they, like Gudkov, post a video on the network where famous people are calling for supporting a candidate - politicians, scientists, musicians, writers. However, if other oppositionists speak in support of Dmitry Gudkov, then Joseph Kobzon and Leonid Roshal are agitated for Onishchenko.

However, it cannot be said that the work on the Internet of Onishchenko is very effective - for example, only about 900 people were signed on his Facebook page (Gudkov has 37 thousand), the number of likes under posts rarely exceeds a dozen, and not a single subscription responded to the call to the May holidays.

Patchwork blanket

On the primaries "United Russia" is practiced by the techniques of the main Duma campaign. In preparation for preliminary voting in Moscow, one can judge which scenario the party of power is counting on the autumn election. The campaign should pass without unnecessary attention and noise, and most of the turnout should provide the electorate loyal to power - its sincere or summarized supporters. According to the political scientist, the head of the political expert group, Konstantin Kalachev, now "the calculation is on the efforts of managers and prefectures, and for the recognition of the candidates that they earn on the primaries."

“Such“ moderate ”and dosed agitation, which does not attract special attention, the authorities“ dry the turnout ”. The rate is made on loyal state employees and pensioners "

“Such“ moderate ”and dosed agitation, which does not attract special attention, the authorities“ dry the turnout ”. The bet is made on loyal state employees and pensioners, who, in conditions of low interest in the elections, will give the result the result, ”explains political strategist Peter Bystrov, who worked in the elections to the Moscow City Duma. And even the new Timurovites of Peter Tolstoy are not the involvement of young people in politics, but attempts to return the familiar sensations of the past to elderly voters. “Reception is aimed at updating nostalgic moods, it will be popular with an elderly electorate, but this is not an innovation. The new Timurovites were organized for elections, for example, in Tyumen, ”says political strategist Denis Yastrebov.

 ** President of the Academy of Fire Service of the Ministry of Emergencies ** ** Ivan Teterin does not waste time on slogans **

However, Peter Bystrov warns: the sluggish conduct of primaries in Moscow can lead to a repetition of the 2015 Irkutsk Incounge. “Governor Eroshchenko also“ dried the turnout ”and hoped for a loyal electorate, led not the most active campaign. As a result, protested voters who supported the Communist Levchenko, who won, came to the elections, ”the interlocutor of the magazine argues. And Konstantin Kalachev draws attention to the fact that the campaigns of candidates before the primaries were not “sewn” among themselves: “There is no unification in the content, meanings, slogans.” United Russia goes to the polls not with slender columns, but disparate. Denis Yastrebov also agrees with Kalachev: “Some candidates use even an unusual color scheme for united Russia, there is no color differentiation of the party brand. This creates a contradictory impression among the Loyalist electorate, there is already talk that candidates are shy of party affiliation. ”

True, in some regions, as experience shows, as an important electoral instrument, candidates from the party power can use the Governor's rating. But Moscow is another matter.

“The ligament with Sobyanin does not guarantee success,” Konstantin Kalachev summarizes, “but problems with protested Muscovites may arise.”

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