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10 free online marketing courses
The aggregator of information about online courses Class Central has collected information about the most popular marketing training programs. We offer you a selection of 10 courses that make it possible to join the knowledge of this discipline from leading universities in the world for free.
1. "Introduction to Marketing" University of Pensylvania on Coursera
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- The page of the course "Introduction to Marketing" University of Pensylvania.
Teachers will talk about branding (how to hold a client when competing startups appear every day), consumer needs and entering the market
The university is a private university, one of the four oldest educational institutions of the United States and is included in the ivy league. The first course of the Enterprise Basics program from Wharton School, the program partners - Shazam and Snapdeal, the creators promise real cases from companies.
2. "Marketing in the digital world" University of Illinois on Coursera
- Page of the course "Marketing in the digital world" University of Illinois.
Learn all about the role of online communication channels as part of a global marketing campaign.
3. "Introduction to Marketing" University of British Columbia on Edx
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- Page of the course "Introduction to Marketing" University of British Columbia.
The course makes it possible to get an idea of the basics of the direction and tools of a marketer, regardless of your background.
4. "Comprehensive information support" IE Business School on Coursera
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- Page of the specialization of the course "Complex Information Support" IE Business School.
At the end of the course, the authors promise that you will understand the strategy and tactics of information support and learn how to determine how to plan this support based on market research and the goals of the company.
5. "What is" social "?" Northwestern University on Coursera
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- Page of specialization in the course.
Want to develop a strategy for behavior on social networks for your organization? The course is filled with specific examples, and its passage will be accompanied by practical tasks.
6. "Strategies for involving and working with the audience" Northwestern University on Coursera
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- Page of the course "Strategies for involving and working with the audience" Northwestern University.
The best practices, as well as ways to measure the success indicators of the marketing strategy, the importance of using infographics and the impact on the result of the “landing” page. All you need to know about marketing in social media in order to achieve your audience.
7. “Why is it important to listen to” Northwestern University on Coursera
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- The page of the course "Why is it important to listen to" Northwestern University.
The course talks about how much important and useful information is contained in “big data”, aggregated by social networks. Teachers will present tools for analytics and explain how to use them to the maximum.
8. "Employment of the audience-content strategy" Northwestern University on Coursera
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- Page of the course "Enforcement of the audience-content strategy" Northwestern University.
The course is designed for professionals who want to significantly improve their abilities and learn how to use all types of content to achieve the goals of their organization.
9. "Practice of marketing analytics: online data" University of Illinois on Coursera
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- Page of the course "Practice of Marketing Analytics: Online Data" University of Illinois.
Focus of attention - on the practical application of data in marketing and the visualization power of data obtained in digital space. The author of the course is a Google employee.
10. "Analytics in marketing" University of Virginia on Coursera
Recently, more and more often from marketers are expected to be used by consumer data analytics to justify key solutions. Understanding how to correctly interpret the data is a challenge with which this course is designed to help to cope.