Who is cooler: Yandex or Google?

Five search specialists answer with the search

Google went around Yandex on the total monthly audience in Russia, but is still behind his competitor in the number of daily visits. To understand which of the search engines gives out the most adequate results and which is more convenient to use, Medusa arranged a small survey of specialists for whom search and interaction with search engines is an important part of the profession.

Alexey Charykov

Two -time winner of the competition on high -speed search on the Internet "Search Cup" (2004, 2009)

In recent years, search engines have become much closer to the person. Even 5-10 years ago, it was necessary to know special query languages ​​to find the right answer, and now everything is focused on an ordinary user. You just enter a request, and then the search engine itself helps you find the answer: it adjusts the typos, tells possible options, processes the subject of the request.

I think Yandex will be more advanced in this regard, because it is imprisoned precisely for the domestic audience - it provides specific local information and helps users navigate it. For example, a schedule for disconnecting hot water in Moscow - in Yandex it is. For Google, it is more difficult to organize such a project due to a large clumsy structure, and Yandex creates services and operational search projects for a specific audience. For example, now they go to hyperlock services - they have started a pilot project about the Khamovniki district in Moscow.

Dmitry Velikovsky

OCCRP journalist, member of the Russian investigation of the Panama Archive

Personally, I use both search engines, because it is quite obvious that Yandex has a richer Russian -speaking search, especially in Neminstime details. For example, a number of documents on Russian sites Yandex are looking much better than Google. So the Cyrillic segment of Yandex is covered, as it seems to me, is better. I don’t know whether it is more extensive or not, but definitely deeper - it sometimes climbs into such hidden places where Google does not climb.

Google is also necessary: ​​he is much better than Yandex with the whole Latin resident and he has a very convenient translator for languages ​​unknown to us. In addition, in view of the latest activity of our law enforcement agencies, such as Roskomnadzor, part of the information is not indexed or not shown by Yandex. So Google is more convenient in this sense. For example, there are online bases laid out many years ago, which may contain personal data-in Yandex, as far as I remember, they are not visible.

It turns out that both services complement each other - each has their own advantages. The person who is looking for information has to be checked both there and there - if he did not find in one place, not the fact that he will not be in another.

Andrey Bryiovich

CEO of Media Direction Group, BBDO advertising agency units

Any communication agency primarily draws attention to the effective coverage of the target audience. And the target audience of Google and Yandex is practically no different. Perhaps there are small advantages, for example, Google towards youth - thanks to the Android operating system on mobile devices - but they are insignificant. And we never choose - either Google or Yandex, work with those and others, adjusting the share of advertising depending on the characteristics of the audience.

Daria Melchakova

Head of the Department of Internet Marketing "Center for High Technologies" (Izhevsk)

Since for a long time, Yandex was the leader in the number of users on the Russian -speaking Internet, there are more advertisers there, competition and, accordingly, the price per click is higher. I don’t think that after Google overtook Yandex on the total monthly audience, something will change dramatically, at least in the near future.

At the same time, it is easier to work purely technologically with Google: both the settings are clearer and the moderators are not so demanding. For example, in Yandex you are asked to provide all kinds of certificates (for medical products, weapons, etc.), find fault with the announcement headlines; In Google, the announcement takes place moderate instantly.

Vladimir Chernyshov

Web designer

It is difficult to answer the question of what is more convenient, Google or Yandex. For each user, this is a matter of habit. For example, I am used to using Yandex and in most cases I use this particular search engine.

Most likely, Google overtook Yandex on the total monthly audience due to the fact that mobile traffic is growing every year. More users are online from mobile devices, and, as you know, the Android operating system belongs to Google. Accordingly, it is easy to guess which search engine by default is on mobile devices with this OS. I also use Google on the iPhone - simply because I am too lazy to change the settings, and on a stationary computer or on a laptop - Yandex. The advantage of Google is that it owns YouTube service - and the video that uploads there, appears in the search almost instantly, which cannot be said about Yandex. In addition, in my experience, in Yandex, sites indexation occurs longer than in Google.

Earlier in the text it was said that Vladimir Chernyshov is the general director of the Nigma metapoic system, but this information is not true. The editors apologize to the readers.

Sofia Avdyukhin

Moscow