Following one of the Russian mobile companies, a quote from the Russian Prime Minister, which has become an Internet meme, decided to use bakers from Buryatia. In the capital of the republic, Ulan-Ude, this week appeared and almost immediately disappeared from the sale of gingerbread, on which the words that became winged were applied.
Local journalist Arkady Zarubin, from whom on Wednesday it became known about this story, says that he himself gave the idea to the owners of the bakery - to help them improve the sale of their products. When the gingerbread cookies with a quote from Medvedev unexpectedly disappeared from the sale, local media suggested that they pressed the owners of business "from above." They themselves, however, deny this and say that the party of gingerbread with a quote was only a private order.
Dmitry Medvedev in Crimea, "there is no money, but you hold on":
Arkady Zarubin, journalist of the Buryat newspaper "Arshan":
- This is a little bakery, her stall opened recently right next to my house. The gingerbread cookies are delicious, with honey, I like it in Tula. Once in the stall there was the mistress of the bakery, and I suggested that she make such a gingerbread, with a quote from Medvedev. I said that this would help attract attention that all the media will write about them - it happened.
Then a French journalist came to visit me, I accompanied him to show him Buryatia, we drove around the districts. And even before returning, I saw a photo on the Internet that they still made these gingerbread.
Then I asked me from Moscow to send this gingerbread to them, so to speak, to feel it, to see it with your own eyes. I came - but they are no more. They made other gingerbread, for example, with a portrait of Putin, they are no longer sold.
Elena Oskova, Council of the Family Bakery "Baikal Gingerbread":
- These gingerbread were made at the request of our client. There were only 7 of them. We have not earned millions on them, as the media write.
- And when you realized that you became famous with these gingerbread on the Internet, you did not have the idea that you can increase their release?
- No, we did not plan serial production of these gingerbread at all. We complied with the application of the client, who eventually came for these gingerbread. And I had to put them on a window, where the journalists saw them. And already inflated ...
- They write the truth that you have already called about these gingerbread from law enforcement agencies, that you have therefore stopped doing them?
- No, not true, no one called us, no one threatened, no one forbade the production of such gingerbread. Actually, we did nothing bad. We pulled out a quote from the Internet, and only just. This quote is applied to T -shirts, and on mugs, and at least where they are applied. No one forbids anyone, and no one forbade us to do this. We did not plan such a resonance to our gingerbread at all! We have a little bakery.
- Well, now, since the resonance arose, you do not plan ...
- No, no, we do not plan! (Laughs.) We do not want to make money on this. Our products are unique and without a quote from Medvedev. We want to earn good, honest ... (laughs.)
- And the quote from Medvedev immediately turns the gingerbread into an unkind? - Well, of course, yes. This is already a political background!
- Good honest work? Does a quote from Medvedev immediately turn the gingerbread into an unkind one?
- Well, of course, yes! This is already a political background. Here they have already been grabbed, you see. The elected campaign ... and our journalists took advantage of this.
- But Medvedeva’s quote was so dispersed on the Internet, not because the elections, it itself is very ridiculous.
- Yes, I agree.
- You say mugs, have you already seen such shirts in your city?
- No, on the Internet.
- It’s a pity, I am far away in Moscow, and I can hardly try your gingerbread.
- We can send you, please, but without a quote from Medvedev. Gingerbread cookies are really delicious, based on natural honey. We have a unique product, and we are ready to work with all over Russia, but only without political background.
- How are you going, there is money, you hold on?
- You know, we survive. You can’t say anything here. “There is no money, but you hold on” - this, in fact, was about us too.
- How long have you been working?
Products of the company "Baikal Gingerbread"
- From the New Year we opened the bakery.
- And how are things going?
-Very, very weak.
- Do you manage to go out to zero?
-The fact of the matter is that it is zero. We go out to zero, yes.
- Why so?
- Well, like that. Both taxes are high and the costs are very large.
- Or people do not have money on gingerbread, time, not to gingerbread.
“Maybe that's why too.” Many factors. One can only guess. Maybe now, after such a resonance, zero will turn into a plus.
- Well, if you continue to release gingerbread cookies with quotes, it may turn.
- Oh, no. Thank you.
- Afraid of simply, to be honest?
- To be honest - yes.