
Car brands remaining in the Russian market successfully divided the share of the brands that left it. So, the share of General Motors (GM), which has gone last year, is generally completely redistributed, Kommersant writes.
As the newspaper recalls, the compressed Russian car market brands began to leave since the beginning of 2015. The Spanish Seat turned out to be the first departed brand, then in March the Americans from GM ( leaving only Cadillac, premium Chevrolet models and a joint venture GM-Avovaz, producing Chevrolet Niva). In September, the Japanese Honda (including the premium Acura) turned permanent supplies through the representative office. According to the publication "Autoreva", in 2015, 62 models left the market of the Russian Federation. In 2016, the departure of models continued.
The remaining players use this. Due to the additional discounts at the Trade-in program (buying a car with the delivery of a used car), for example, Ford Sollers increased sales by about 2000 cars, and also attracted 11 regional dealers. From February to June this year, Skoda was held by a similar action. The dealers tried to capture customers of departed brands.
In general, analysts note that after GM departure, market shares were redistributed in favor of the Russian Lada, Korean Hyundai and Kia, which restrainedly indexed prices, as well as a number of Ford and Skoda models.