Erdogan and Pokemon. Why is the Czech of the "main news" is useful for society

Tom Steinberg, British Internet activist and founder of MySociety (NPO, developing electronic democracy tools), tried through Facebook to find people who would celebrate the results of the Brexit referendum. Steinberg himself shares opposite positions, he is a supporter of a united Europe and all his online friends, respectively, too. The search was unsuccessful: in the whole Facebook there were no celebrating victory in the referendum.

Steinberg rightly connects this with how social networks are organized, the task of which is to make the stay in them the most comfortable for users. Before us is the famous “Digital Bubble” described in Eli Pariser's book “Behind the Wall of Filters”. People at all times sought to communicate with their like -minded people and focused on media, sharing their own political views.

The difference between the current moment is that now the choice of the material that we should like is carried out by programs, the principles of which remain a mystery even for their creators. The programs are already managing public opinion and, in particular, create a picture of reality in which there are no people who rejoice Brexit for Tom Steinberg. If someone was afraid of the uprising of cars, then here it has already happened and went unnoticed.

Despite the digital bubbles that protect us from a collision with opposite points of view, and possibly, thanks to them, social networks are actually becoming a less pleasant place. There are too many networks in which you must be present in order to stay in trend. Not so long ago, messengers, in particular Telegram, were added to Facebook compulsory for the Russian intellectual. There are too many content in numerous social networks so that you can choose a really important one. Facebook filters cope with the retention of our attention, but are not freed from the absorption of information garbage. From here there is a request for an “information diet”: it is assumed that there are methods that help you not be distracted by trifles, but focus on the most relevant information.

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