Pasta for the electorate

Creative of the era of crisis economy - The New Times studied the campaign materials of system parties

The campaign products of parties are unlikely to surprise the voter, but the creative in certain regions and the ideas of some candidates will be able to at least cheer him up. United Russia rely on Vladimir Putin, the Communist Party - on the Soviet leaders, the LDPR - on the strength of the brand and the leader of the leader. Candidates of Fair Russia teach voters to pick mushrooms and salt cucumbers. The techniques are simple, approaches - run -in: system parties clearly hope for the inertial script of the election campaign. In addition, at the creative level, the economic crisis and the related lack of funds are affected.

For United Russia, one of the main elements of agitation was quotes from the speeches of Vladimir Putin, placed on billboards and in commercials. The law prohibits the use of images of those who are not a candidate, but nothing is said about “quotes of great people”, which, apparently, was decided to use. However, quotes from the speeches of the President of the Russian Federation are selected as badly contained: “always and in everything to act in the interests of people”, “The most important thing for us is people.”

Putin will console

Other quotes of the president are addressed to different layers of voters. Agrarians, for example, learn that "the growth of the domestic agro -industrial complex directly depends on those who work in the field on Earth." Pensioners will encourage the words: “We must do everything possible so that older people are healthy, feel comfortable so that retirement does not reduce their social status.” Teachers, who were offended by the leader of EP Dmitry Medvedev ( see NT No. 26–27 of August 29, 2016 ), also consoles Putin: “Without a worthy salary, not to increase the prestige of the teacher, this profession, the most important in any society.”

Shortly before the start of the campaign period, the Central Election Commission explained that the ban on the image applies only to photographs, and the drawings and animation does not affect. But the United Russia did not use the innovations: the photos of Dmitry Medvedev were posted on billboards, and only candidates will be aged as the rollers.

Walkers went to the people from United Russia: they will try to convince citizens that it was their party that saved the country from collapse

“To hear the voice of everyone is our duty, acting in the interests of people is our task, to create and protect the future of Russia - our goal” - such slogans are placed on posters by the party of power. In certain options, these phrases have already appeared in the agitation of "United Russia". For example, in 2011, she promised to "listen and hear everyone." The walkers went to the people from the United Russia: they will try to convince the citizens that it was their party that saved the country from the collapse, they will say that the EP is not so long in power, which means that it is not very right to blame it for difficulties. Finally, the agitator will explain that the United Russia supports the majority that is always right.

Learn four letters

The Communists are still trying to distinguish themselves. Vladimir Lenin looks from their billboards with cunning squint: "Well, how do you live under capitalism, comrades?" Other slogans will also be used in agitation - “the time has come to change power”, “together we are power, we will win together”, “the Communist Party - for the labor people”.

“We have enough slogans and slogans. Regional branches have a fairly great freedom of their choice - they know that they will “go” at the local level, and what is not, ”Vadim Soloviev, deputy of the State Duma from the Communist Party of the Communist Party, assures in a conversation with NT. At the same time, a source in the apparatus of the Communist Party explains that after the Communist Party received the 12th number in the ballot in the Bulletin, and the Party “Communists of Russia”-the 2nd party, the Communist Party of the Communist Party arose: how to make the two parties not confuse.

The “Communists of Russia” already write on their banners - “real communists”, so we need to indicate our number, pay attention to him so that the voter remembers: the Communist Party, the Zyuganov Party, we are. In the videos, this moment will certainly be. We understand the technology why the “Communists of Russia” is second place, ”says the Communist Party functionary.

There were always four yellow letters on a blue background on billboards of the LDPR. Such agitation from streets and roads in the regions never disappeared. The innovation for the elections was pictures on electronic screens. The "Falcons of Zhirinovsky" are offered to "return the borders of the USSR", and set the minimum wage in the amount of 20 thousand rubles. Actually, for the agitation of the LDPR there is a lot and do not - to show on the TV Vladimir Zhirinovsky, who will smash everyone and everything. The party did not forget about its classic slogan - “We are for the poor, we are for the Russians”, it modified it: “Stop humiliating the Russians.”

Tips for gardeners

“Fair Russia” will not abandon the slogans already rolled up in past campaigns: “In difficult time next to you,” “We will hear, help, protect”. Also, on their billboards, the Eser candidates are advocated "for the abolition of transport tax", "for a credit amnesty for all Russians."

However, newspapers have long been the skate of “Fair Russia”. “5 proven ways to save on electricity”, “How to protect your house from mosquitoes and flies”, “Golden Rules for cooking”, “Tips for gardeners”. All materials are located on the first lane of the Just Russia newspaper in the Voronezh region. About ideology, party program, candidates in the first lane - not a word.

In most regions, the Socialist-Revolutionary newspapers look something like that: on each page there are tips on the garden and recipes. One of the tips is the use of water after cooking pasta. “SPA-tools from the saucepan. Thanks to the minerals, “pasta” water soothes the skin and is an excellent spa for washing hands and heels, ”fair Russia is confident. According to the party of Sergei Mironov, you can use "pasta" and for washing dishes - "excellent cleaning agent."

Altai Socialist -Revolutionaries turned out to be more creative. On the one hand, the canons of their party press are fully observed: on the first lane a huge bath broom and a large inscription “With a light steam!”, Among the materials - “Crush with cucumbers!” And “lovers of“ quiet hunting ”. However, the tips are not given by anonymous authors, but by local party members: the mushroom map of the Altai Territory was compiled by the leader of the local branch Vladislav Vakaev, how to bathe the Barnaul deputy Pavel Shumikhin, the secrets of the salvo of cucumbers, reveals the head of the faction in the regional meeting of Lyudmila Suslov.

The maintenance of the newspapers “Fair Russia” is quite accurately drawing a portrait of the voter, which the party is counting on. This is a woman living in the province. The income of her family is small, and with the crisis, most likely, it became even less - hence the advice on the use of pasta decoctions for washing her head. “There is such a thing - useful agitmaterial. This is the replacement of the political agenda by joining folk joys, ”explains political strategist Konstantin Kalachev. - People may at least read a newspaper or leaflet. And then they will think: the candidates are our people, not like a party of officials. ”

According to political scientist Alexei Makarkin, most often the same characters are engaged in the compilation of “useful agitmaterials” that they make “painted” posters on Victory Day - as a result, German “tigers” and “panthers” are flaunting on them instead of our tanks. “For newspapers, these techniques are looking for folk councils on the Internet at the last moment, no one checks-whether it can really help, as in the case of water from pasta,” the expert ironizes.

They are mocking

In Moscow, a candidate from Fair Russia Ilya Sviridov (running in the Tushino district, where State Duma deputy Dmitry Gudkov was nominated) is in no hurry to denote a party affiliation in his agitation. Its newspaper is withstanded in red-black tones, and the name-“spark”-refers, rather, to the Communists. "Vladimir Vladimirovich, they are mocking!" - Number in large font in the first lane appeal to the president. From the quotes given there, it is clear who is mocking the candidate-settler. This is Prime Minister Dmitry Medvedev, children's ombudsman Pavel Astakhov, Deputy Prime Minister Igor Shuvalov, another deputy chairman of the government Olga Golodets. For some reason, the architectural critic Grigory Revzin was flooded into the company of officials. Ilya Sviridov draws a predictable conclusion: “They are terribly far from the people!” “Someone has the opportunity to accumulate only 20 square meters for an apartment. And someone laughs at this and buys a whole floor. But where did he get money from, this new nobleman? This is our money, which we give to the budget in the form of taxes, ”says Eser's candidate, demonstrating an acquaintance with the investigations of the Corruption Fund of Alexei Navalny regarding Shuvalov’s apartments. Svirids calms their voters: “This is not true that there is no money! Russia is a rich country. ” The ending of his appeal clearly reduces the original ardor: it turns out that the deputies need to "create mechanisms that will force the power to return from the parallel universe and engage in their direct duties."

“Thanks to the minerals“ pasta ”, water soothes the skin and is an excellent spa for washing hands and heels,” fair Russia is sure

Again, in the Tushino district of Moscow, the scandalous writer Eduard Bagirov, whom the Patriots of Russia party nominated. The main slogan of his cubes is “against m ..... in”, in a smaller font is specified: “For those who cannot protect themselves.” The list of “M ..... B” Bagirov provides: these are “arrogant major”, “m .... and on motorcycles”, “collectors”, “home rapists”, “scammers”, “traitors”. Bagirov does not even hide his spoiler nomination against Dmitry Gudkov even in agitation. “I am going to the Duma not so much because I am so striving for legislative activity - I honestly have a bunch of affairs and creative plans - but because I do not want politicians such as the Gudkov.”

And this is only the beginning

In social networks, they are violently discussing examples of Internet-agitation "Party of Growth" of the business deposiness Boris Titov. The last creation is a picture that was dispersed by Facebook: the State Duma building envelops an ominous flame and puffs of smoke, a man with a ballot runs out of there. The inscription says: “The old people have no place here. Vote for the young, to provide the country with growth. ” In the comments, in response, they recall the age of Titov himself and other candidates from the “Growth Party” - Oksana Dmitrieva, Irina Khakamad and Andrei Nechaev, who are already in the order of 50.

On the Facebook page, the State Duma deputy from “Fair Russia” Oleg Mikheev, who is running in the Volgograd region, can be found by an arthouse video. A large man in a white T -shirt and strict trousers (in the main role of Mikheev himself) walks around the field, notes the sheaf of the hay, lifts it, carries it, then puts it in another place. "Here he must stand!" - proudly announces Oleg Mikheev and ... leaves into the distance.

Alexei Makarkin explains the appearance of newspapers with vegetables and brooms, strange videos, strange inscriptions on the T-t-shirts of agitators also with crisis savings: “The candidate understands that campaign materials must be done, but when he sees the lines“ Sociology on the analysis of materials ”,“ Focus groups ”, asks-why?” After that, the focus group becomes his family or subordinates, who, as a rule, will like what the candidate himself likes. “In the end, it turns out what turns out,” the political scientist summarizes.

Photo: campaign materials of elected headquarters. Kprf.ru