AdBlock Plus ad blocker decided to sell advertising itself

The AdBlock Plus service for blocking ads decided to sell ads itself. A separate platform will be opened for this. It is assumed that sold ads will be displayed instead of blocked ones.

According to the terms of the program, 80 percent of the income will be received by the site owner, the rest will go to agencies cooperating with AdBlock Plus and the service itself.

“Ad blocking will exist with or without us. We are trying to somewhat change the situation in which one hundred percent of ads are blocked. “Acceptable advertising” is a pivot towards what we think is the best,” says Adblock Plus.

The Verge

• AdBlock Plus is a browser extension and mobile browser that blocks ads. ” program has been operating since 2011 At the same time, the “ Acceptable Advertising - site owners can - for money or for free - agree with the service so that their ads are not blocked. A new platform for selling ads will allow more sites to connect to this program.
• Now in the AdBlock Plus settings you can disable the display of even "acceptable" ads. Whether this will change after the launch of the platform for the sale of advertising is unknown.
• Another major ad blocker, AdBlock, also participates in the Acceptable Ads program. Whether he will sell advertising is not yet reported.