Translated material
Behind the facet of the foul
Scandalous advertising and statements by the owner of Aviasales resulted in calls for the boycott of the company
Aviasales ticket search service is famous for its provocative, on the verge of permissible advertising on social networks. Their last post on Facebook, in which the news was played about the divorce of Brad Pitt and Angelina Jolie, launched the scandal flywheel, which is not spinning on the network for the first day.
The fact that the foster children of the couple were called the "extras" was the reason to blame the company of racism.
As my good friend Ale Tuni correctly notes, in Europe, as in Russia, all "Comfortably Racist". The caricature heroes of the Tajiks of the builders in all kinds of gum -clies, over whom, burying, the whole country, evaluative judgments from the series "Well, he has a passionate Caucasian blood" or "she is a real eastern woman - quiet and humble" or "well, he is a cunning, real Jew", and my beloved about my husband - "listen, he is not normal, he is in Australia, he is in Australian grew up ". This convenient sofa racism swims with a shit in a pond, and then turns into such a smelly reality: a fabulous mixture of the abominability of the yellowing tabloid, which is always the case with who is divorced with whom, allowing adoptive children to be massive for other children, and disgusting generally accepted racism, pushing to make advertisements into directions, depending on directions. from the origin of children. From Russia, bitch, with love.
In the comments to criticism, Olga Strachovskaya, editor -in -chief of the feminist site Wonderzine joined.
It seems that they work there under the slogan “Sexism, racism, homophobia: your sales will fly to heaven”
In response to critic, the founder of the company Konstantin Kalinov wrote several insulting comments to Strachovskaya.
Consciousness of the day: Look at Me refused to work with Aviasales after insulting the chief editor Wonderzine https://t.co/dmsvju9pj pic.twitter.com/8wg4r3zerc
- Snob News (@snob_news) September 22, 2016
Olga shared screenshots on her Facebook and called for a boycott of the company.
The story continues. Yesterday I found myself in the center of an exciting discussion with representatives of the Aviasales service about sexism, homophobia and racism in their SMM strategy and received from the founder of the company the proposal of me “you *****” in the literal sense. With the reservation that if I had not been so “terrible”, he would have done it himself. Today, the founder of the company, Constantin Kalinov, has developed his theme “short” a, shaking my post. Of course, it is impossible to prohibit being like that, but, as they say, there are options - for example, to abandon the use of Aviasales services, which allows itself to be similar techniques both in promoting its activities and in communicating with clients. As they say, If You Tolerate this, The Your Children Will Be Next #boycottaviasales
Many readers were outraged by Kalinov’s behavior and joined the boycott.
This is how the owner of Aviasales, Konstantin Kalinov, communicates with those who are dissatisfied with the manner of promoting this company on social networks (for example, the fact that adoptive children are called a crowd with respect to their relatives).
What I think about this: that without the institution of reputation we will not go far. And I also think that Kalinov’s alternatives are also similar excesses - an occasion to edit a set of bookmarks in the browser: Momondo, Kayak.com, Skyscanner, Anywayday.com, Onetwotrip, Google Flights do not worse for finding tickets, but they do it Without insults.
Do not support rudeness and trolling.
But, for example, if we were a civilized country, the service Aviasales.ru would already be allowed around the world
So, Frendy. Konstantin Kalinov from Aviasales - finished <bastard>. All his business is a backhill. If anyone does not agree, let's get out right away, or I will do it unilaterally after the next repost of their disgusting SMM- <sias>. Dixi.
Here a man sits on the islands (or where he is there), he writes to people, frankly, nasty nasty things, rude, passes into personalities and nothing. A man is not just a FB troll, but a whole owner of a popular company. Many will continue to use the services of his offices, and many even like his "jokes". And yes, I still have with him under 40 common friends (no, no, you have the right to be friends with anyone, but I also have the right to be horrified, sorry). Olya Strakhovskaya, you are completely great, always admired and will always be!
In the meantime, #boycottaviasales
The co -founder of the LOOK AT ME publication , Alexei Ametov, said that in support, the marketing partnership with Aviasales freezes.
If you can argue about the level of humor and the effectiveness of situational marketing Aviasales - I personally think that you can laugh at all and there is no forbidden humor, but there is a funny and unsuccessful humor, then it is unacceptable to insult people in discussion. Moreover, a disgusting insult to a person on the basis of his gender or physique features: all these are techniques from arsenal of a secondary school student.
... The censure and boycott of Aviasales service can become part of Konstantin Kalinov (who, having left for Thailand, seems to have a lot of broken from the Russian reality and is still in the world of udaff.com) The first step to realize how the lack of taste and boorish public behavior of the entrepreneur can influence his business in Russia in 2016.
Users reported that they deleted the Aviasales application from their mobile phones, and called for the company "come to their senses".
In general, I really do not like the ideas of boycotts and other things, but from Aviasales I want to wash my hands and not get anything from them even in the form of spam
- Natalia (@nofenigma) September 23, 2016
#boycottaviasales more than once used, but today removed the application. It is easy to find tickets cheaper without feeding moral freaks. @aviasales
- Arina Rezanova (@arinarez) September 23, 2016
Why #boycottaviasales is good. Yes, everything is simple. I like Aviasales. In my opinion, in the top ten of the best aggregators for the sale of air tickets, he is definitely included. Which of course is cool.
Therefore, when I see their terrible SMM with jokes for a schoolchot of puberty, I am very upset.
I am even more upset when the founder of the company and one of its top managers, commenting on the business of the company, writes to the woman in public space: “I could invite you to visit and well ... t, but you are terrible. It is ridiculous to observe incorrectly ... chicks. ”
I hope that nevertheless, SMM aviasales will take his hands out of the blanket, and Mr. Kalinov will enable and he will stop commenting on something related to Aviasales.
And until the company publicly disowned Kalinov’s statements and pretends to be “ethy -spectacular”, to use their service, just Zashkvar. Moreover, there are many other excellent aggregators.
In general, I see in this the beginning of the very concept of the "transparent world." Of course, new technologies carry convenience and some difficulties and dangers, but what can be said with certainty - to be a reptile due to the new level of connectedness has become much more difficult.
For many, the company's marketing policy does not cause objections.
I completely missed the srach @aviasales and feminists. I always took tickets through them, and now even more so. Kazus Yevtushenko and collective farms.
- Non -resident (@neeresident) September 22, 2016
The biggest problem with the no to leave is that I can’t announce the purchase of tickets for the weekend at aviasales.com. Well, that is, I can declare something, and I can even buy, but you still won’t believe me that I bought it straight and flew away. So I will limit myself to the statement: Bravissimo, my friends. Troll the political correctional hypocrite is a brilliant marketing strategy.
Mistress Note. Go to the Facebook and rewrite the names and usernames of people who anger Aviasales and Konstantin Kalinov angrily, because we are racists, homophobis and still eat kittens for breakfast. After that, bring these people to the black list of candidates for 10 years or, if you have them in the company, expel them with a sexual rag.
Do not thank.
PS I simplify the task: come here: https://www.facebook.com/aviasales.ru/reViews/ and collect a list of insanity.
Aviasales make rye sexist advertising (I don’t see anything terrible in sexism, character and other types of segregation: this is the reader’s business - to visit or not visit sites with such content, as well as with alcohol and drugs. And the publisher’s case is to place such advertising or not).
But among those whom advertising does not outraged, not everyone approves the behavior of the company owner.
I do not against this SMM on the verge of a foul. I am against the fact that if someone does not like him (yes, this can be), then this person is called a terrible heifer with a shortage. This is somehow beyond the line. And using trending news in your SMM strategy is not a problem.
The position of the Wonderzine editor in the conflict was weakened by the fact that the beginning of the scandalous branch laid its own obscene comment " for a long time, we did not <scolded the last words> airlines ."
I have a couple of questions left. Here, the beginning of the correspondence was attached to the post, which Olga Strachovskaya prudently excluded from the posts that caused the anger of the public (in those screenshots, I recall, Olga wrote something about gender symmetry, and Kalinov looked like an inadequate animal, pounced on a poor young lady). Question one: what, according to Olga, the response from Konstantin as a person who is not <do not <dfig> to his own company, would not have been an excess in this situation? Well, the second question: is a provocation from an ethical point of view an acceptable tool for a journalist? I hope the questions will reach the addressee.
Does the victim want too much? For the use of the mat, an administrative punishment is made. Why not limit yourself to them? Oh yes, she herself also swore. But then what does sexism have to do with it? There was a regular exchange of insults, which are extremely banal.
Well, in general, this is a typical story about a toad with a viper. On the one hand, people communicate with Kalinov in the same language that he himself communicates with them, and this is quite fair - it is difficult to expect from someone respect if you yourself defiantly put on all “bolt>. On the other hand, I am not a special fan of political correctness, and for me even a big question is, which is worse - the toilet humor or people who are carefully looking for an insult to the feelings of believers, extremism, racism, sexism, mizoginia, etc. (and then go out in a white coat). While there are no direct calls to kill someone - everyone should have an integral right to <make ”as he wants.
It is wrong after you run into a company representative and he gives you a change, declare a boycott of the entire company.
Well, no. The SMM of these people is an example of obscene <flexion>, and has always been like that. When they indicated it (yes, once again), the boss came and began to say what he says. In 2002, it was normal, but now they are not worn, a cowboy should be cut down the fly
The conclusions from all this, we admit, are a few punching history - one optimistic, one not very, but one instructive. The main thing is that people are really important for a civilized level of public discussion and the concept of reputation. That swearing instead of arguments (and first of all) is never worth it. Well, what conclusions from this will be made by the company Avials and its founder, I do not know, but, unfortunately, I guess.
For an always argument "for the company, this will still work as an advertisement" Found the answer by George Birger :
A couple of words about advertising, which "works." Aviasales now actively force this story in social networks, thereby declaring their position. Apparently, yes, they think that this is so “advertising” “works”. In reality, they took - and determined the specific audience of the service, which was for everyone. He was neutral, now “against the Morallah” - the people, of course, is popular, and Aviasales will take its niche according to the results of the campaign. But the fact of the matter is that the niche. From simply the service for finding air tickets, they turn into a ticket search service for those who are not Moralfag. At the same time, their service is not non-alternative-there is, for example, Skyscanner, for which it does not matter what you have with a sense of humor and how sensitive you are to poor jokes. Its target audience is now more by default than Aviasales, and even if Aviasales manages to reach the heart of everyone who is sympathetic, Skyscanner will still have more growth space. So "excellent" "works" such an advertisement, even if they continue to think that everyone won, good luck to them.
Anastasia Pauli (Corpuscula) summarizes:
It would seem that the times now are not very naughty, people travel little, for any potential client, especially a progressive hipster, we must hold on. And making attacks towards the female part of the population is somewhat risky for business. But the air cells bravely cuts everything that he sits on, guided by the old principle, that any mention is advertising, except for the obituary.
And if earlier many, like adolescents, tried to determine their ribbons or list of books by color, and then experienced a terrible disappointment “as a killer/thief/rapist/pedophile?! After all, he is from ours!”, Now the wall began to appear through book dust: here is the one who hates me and people like me and tries to harm me, that is a stranger. And the one who is all in the wrong ribbons and with Stas Mikhailov in the heart, if he opposes the fact that I, as a person is discriminated, he is much more than his progressive startup. Something like this. Because first we need to understand the basic concepts, and then we will argue whether it is normal to vote for United Russia.
In time, an example of non -casual and non -interpretative advertising came in time using the same topic:
The previous large -scale scandal related to Aviasales advertising was swept over the network in June - then tens of thousands signed a petition against the joint project of Aviasales and Tinkoff Bank, the game “Survive in Europe”, in which they saw an inciting social and racial hatred .
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Alya Ponomareva
Social Networks Editor Radio Liberty