Francesca Lavazza from Lavazza - how to drink coffee and when even a soluble drink is good

At what time of day it is best to drink coffee, is it possible to interrupt the taste of the drink with milk and sugar and why even soluble coffee has the right to exist?

Paper spoke with the curator of the art projects of the large Italian company Lavazza, which has been producing coffee for more than 120 years. Francesca Lavatsza, who came to the opening of the exhibition Mariano Fortun in the Hermitage, told how they drink coffee in Italy and what you need to focus on choosing a drink.

Francesca Lavazza

Member of the Board of Directors Lavazza

About Italian traditions and the choice of coffee

The use of coffee in Italy is almost a ritual. And I am sure that when you drink coffee, it is most important that this process brings as much pleasure as possible. Therefore, it all depends on the country and a person: for someone, a coffee break means drinking a small cup of espresso in a cafe to start a working day, for someone-to enjoy the filter coffee for reading the newspaper. And some prefer to prepare soluble coffee and enjoy the drink, leaving more time on the things that they like.

I do not think that one variety of coffee is better than others. In this sense, the more you know, the more you want to open a new one. When it comes to perfect coffee, everything revolves around his taste.

How coffee helps to wake up

I like to wake up "softly", so I start a day with a cup of cups, then, at about 10:30, I drink my first espresso to really wake up.

Personally, I drink about four cups of coffee per day. I’m not sure that I would describe myself with the word “dependent”, but I certainly love coffee and the ritual of its use is most of my life, memories and the history of my family.

About coffee with milk and present espresso

Purists will tell you: in order to really enjoy the aroma and taste of coffee, you need to drink it black. But drinking it with a small amount of sugar and milk is also good, if you prefer it so, in the end, the coffee break should be pleasure.

I used to drink coffee with sugar, but now I prefer a classic black. I drink it with sugar only when I visit Lavazza laboratories, where we test coffee in both versions, with sugar and without, to determine the differences in the taste. When I drink espresso, I prefer it “short”, as they say in Italy, a ristretto.

In Italy, the word "coffee" as a whole means espresso. And although I admit that this type of coffee has spread now around the world, when I drink it abroad, it never has a taste like at home. And in Russia, consumers are more and more open in order to try new methods of cooking coffee, and the coffee culture is developing rapidly here.