The creators of the lili self-tone has announced the closure of the project

In May 2015, the American company Lily introduced the drone of the same name, designed to shoot a selfie both in ordinary and extreme conditions, and began to raise funds for its production. It was assumed that the consumer version of the drone would enter the market in early 2016, but the deadlines were transferred several times, and as a result, the creators of Lily decided to close the project and return funds to investors.

According to the company's website , the reason for the closure of the project was a lack of money to launch a production line, and the creators of Lily plan to return funds to customers who placed a preliminary order for a drone within 60 days.

At the same time, TechCrunch notes that in total, the company managed to get $ 34 million due to drone pre-orders and another 14 million dollars from several investors. These funds were enough to create several new prototypes of drone and launch the beta testing program, but it was not enough to fully launch the project. It is also known that Lily negotiated the sale of a company with the Snapchat service, but they were unsuccessful.

The decision to close the project could also be influenced by the fact that at the time of the announcement of Lily was one of the first drones with an artificial intelligence system, which allowed him to follow the owner in autonomous mode, but over the past time a number of drones with similar functionality appeared on the market, including the compact hover drone or some models from DJI.

It is worth noting that Lily is not the only project of the drone that ended in failure. So, in November 2015, the British company Torquing Group, which had previously set the European record for training on Kickstarter ($ 3.5 million), announced the closure of its project to create a miniature zano drone, stating its failure.