Translated material
A Dozen Zuckerbergs
Who helps the founder of Facebook run Facebook: Bloomberg
Mark Zuckerberg is the founder of Facebook and one of the most popular users of the social network (although he is overtaken by some stars such as Cristiano Ronaldo and Shakira). On his page, he reports on trips around the world, talks about his family and at the same time shares the news of Facebook itself. Bloomberg told how many people are involved in the work on Mark Zuckerberg's account.
In 2010, the film The Social Network was released, in which Jesse Eisenberg played Mark Zuckerberg. In this picture, in the early 2010s, the world's idea of the founder of Facebook was formed - in the film he is shown as a person unadapted to society, a billionaire child who wears hoodies everywhere, even at important meetings.
In subsequent years, Zuckerberg spent a lot of effort to change this image, Bloomberg notes. Since the end of 2014, he began to organize meetings with Facebook users in the cities in which he found himself. Zuckerberg then developed a habit of posting on Facebook almost every day, from blurry photos of his newborn daughter to company news to posts about personal goals and accomplishments. Zuckerberg does not forget to respond to readers' comments.
But the founder of Facebook does not work alone. The company has a small group of employees dedicated only to Zuckerberg's communications - they help him write posts and prepare speeches. About 12 more people monitor the comments under his publications: they clean up spam and insults.
Facebook also employs professional photographers who capture Zuckerberg doing everything from jogging in Beijing to reading to his daughter at home. Among them is Charles Ommanni, who has photographed refugees for the Washington Post and has twice been a World Press Photo laureate .
Bloomberg notes that CEOs of other large companies also have managers in charge of their image, but usually there are much fewer of them.
Facebook understands that the image of the company is in many ways equal to the image of Zuckerberg: if people think that the head of the company is a charming person who strives for innovation, then they will think of her as well. Apparently, therefore, in recent years, the PR service has been striving to turn Zuckerberg into Iron Man.
In early 2016, the founder of Facebook announced that he intended to build artificial intelligence for the home in the next 12 months. In December, three funny videos were released talking about Jarvis - Zuckerberg named his development the same as the name of Iron Man's virtual assistant. The voice of the "smart home" was the actor Morgan Freeman.
“Over the past two years, Zuckerberg has realized that his image in the digital world must be controlled,” said David Cherron, a professor at the University of California at Berkeley. “And it just grows.”