A million scarlet roses for an hour

Short-term bouquet rental services for girls who want to take photographs are gaining popularity.

On the eve of March 8, services for renting bouquets for girls who want to take holiday photos have appeared on Instagram and VKontakte. For a fee, the entrepreneurs promised to deliver empty bags from designer boutiques.

The services of many services are similar: girls are invited to order a bouquet of 101 roses to their home, where they will be given 10 minutes to take a photo. The authors guarantee complete confidentiality to clients.

The cost of the service varies from 700 to 1000 rubles. Renting a designer package or box will cost an average of 300 rubles.

Dear girls! March 8 is coming soon, which means your Instagram should be filled with flowers and your beauty. But today the pace of life is so high that it does not always allow you to find someone who would be ready to give you huge bouquets.

Only from us you can order a rental bouquet of 101 red roses to take great holiday photos and amaze all your friends. There is no need to spend large sums or wait, just write in private messages and receive a bouquet at your doorstep for only 700 rubles. You will have 10 minutes to take as many photos as you like from different angles and positions.

announcement of one of the services for renting bouquets

On VKontakte, services are mainly advertised on users’ personal pages , and not in thematic communities. have been registered on Instagram for business projects New accounts .

Services for renting roses for 10 minutes were among the first to be ridiculed on Pikabu.

Soon, social media users drew attention to the unusual business.

The most popular among similar services has become an Instagram account called rosesrent, where three advertising photographs have now been published. By the time of writing, he had gained more than 1,200 subscribers. The account offers services for Moscow residents.

However, if other services are most often promoted as services for single girls, in this case the advertising is also aimed at budget-conscious clients.

If you or your boyfriend don’t have enough money for a whole bouquet, but want to amaze all your friends with festive photos, then especially for you we will bring a gorgeous bouquet of 101 roses to your doorstep.

from an Instagram post for a rose rental service

An additional service is also offered for those who did not have time to take all the necessary photographs: “If you want to order [a bouquet] as a group, and 10 minutes is not enough, then the rental time can be extended by another 10 minutes.”

In addition, the owner promotes the service with the opportunity to “use the services of a male assistant in a shirt or T-shirt.” Photographing him is allowed only without a face, and the offer is discussed in advance.

In a conversation with TJ, the owner of the rosesrent account on Instagram introduced himself as Evgeniy. According to the interlocutor, he is 22 years old, lives in Moscow and works as a developer.

How did you come up with the idea for such a service?

I’ve been thinking about creating something like this for a long time, as I often read stories (maybe fictional) of girls ordering flowers for themselves, paying and then taking photos. Plus, I once saw 3 girls in a cafe taking pictures with one bouquet for all of them. And I kept wondering why such a service was nowhere to be seen. Well, I recently thought, why not try, March 8th is coming soon. I wrote posts, sent them to advertising, and began to wait.

A couple of days later there were questions and comments. Basically, they asked if there was delivery to other regions. Many supported and wished good luck. I didn't expect the page to gain such popularity.

Is there a demand for your services? Maybe they intend to raise prices?

They didn’t raise prices, they stayed the way they are. Clients started appearing just recently. Not as much as I would like, but I hope there will be more in the future.

How many people exactly?

At the moment there are 4 people who directly want to order.

How are bouquets delivered?

My friend who has a car delivers. If I have the opportunity, I will also go to get feedback and participate in the process. Since I work, this opportunity is not always available, but the evenings are free.

Have you registered a business?

As soon as there is at least one sale, it will make sense. At the moment, a specific day has not yet been chosen when it will be convenient for clients to use the service.

What will happen to the service after March 8?

I think that girls enjoy receiving flowers and taking photos not only on holidays, so the service can remain relevant.

What is your personal relationship with your clients? And to what do you attribute the popularity of the service on social networks?

My attitude towards them is like other girls - each person has their own needs. About popularity: most likely, the idea at least evokes positive emotions, which served as a good basis.

Photos of girls with bouquets of roses were viewed with suspicion even before the advent of short-term flower rental services. But now it has become even more difficult to discern sincerity in the photographs.