The end of the TV

An unstoppable process has begun, which is compared with the reformation

For many years now, the country has been living with the usual mythologist, which is called the "zombie". According to this mythology, some large number of residents of Russia-not 90%, or 85%, not that in extreme cases, the majority-lives and breathes in what is shown on TV.

This mythologist suits everyone. She arranges primarily by the television grades themselves, the leaders of the first channel, VGTRK and NTV. Their status, prestige and the number of subsidies depend on the idea of ​​the powerful role of television. She arranges the Kremlin: to control the TV easily and pleasant.

She arranged for a long time, what was called the “opposition” in Russia. Thanks to this grandiose mythologem, it was possible to get half a percent in the elections, not leading worthy election campaigns, but of all his defeats to accuse the damned zombie. Well, what do you want in the country where Kiselev tells about the burned hearts of gays, and the first channel shows a report about a boy crucified in Slavyansk?

For several weeks, which have passed since the appearance of the Navalny film to the All -Russian demonstrations, it turned out that this mythology no longer exists.

The zombie is over. There is no more TV.

This phenomenon, perhaps, has not yet been aware of, but this is precisely this - today - is the most important result of protests.

Judge for yourself.

Question: In Russia, there are more than 140 million people, how many of them is watching the “Time” program?

Answer: 6 million people, that is, less than 5%. This is official statistics. It is easy to check.

Question: What is the average age of the audience of the Time program? Answer: 63 years. This is also official statistics.

In other words: those 5%that watch the program “Time” is far from the most active part of the population.

Question: How many people watched the film “He is not Dimon for you”? Answer: Only on YouTube the counter exceeded 17.5 million views. This figure, taking into account other media platforms, can be safely increased at least by half.

In other words, every second citizen of Russia younger than 50 years watched Navalny’s film. This is approximately consistent with the data of the Levada Center that 38% of the population either watched Navalny’s film or heard about it.

There is no more zombie. The vast majority of the Russian active population receives information in another way. It communicates by phone, sits in groups and social networks, climbs on sites. If he likes the “Game of Thrones” or the Voice program, he writes it. But no one records the program "Time".

The process of consumption of information has changed radically. A person no longer consumes what is imposed on him in a centralized manner. He forms his information field himself.

Of course, the end of the zombie does not mean the end of the deliberate informational advantage of the authorities. But this advantage is not connected with the folk of the population through the zombie. And not with the Olginsky trolls.

It is simply connected with the fact that power is power. The authorities have always been able to give itself a sacred status. For thousands of years, at the same time, she successfully did without any TV. A significant number of people honestly see what the bosses sees. Even in a democratic society, in the vast majority of elections, Incumbent wins - the current owner of the position, if the law allows him to run.

So in this sense, the main reason for the condemnation of the Ukrainian revolution was a significant part of Russian society that Vladimir Putin condemned the Maidan. And not that he did it on TV.

The formation of his information space by the consumer is not only Russian. The same thing happens around the world. In the United States, Trump supporters are watching FoxNews, and the democrats are CNN and MSNBC, and at the same time nothing that Trump’s supporter said, nothing. For him, this is obviously Fake News.

So in itself the fact of the independent formation of the Russians of his information field for the authorities does not bear any problems for the authorities.

However, the FBK managed to go beyond that opposition ghetto, where all those who, without “he are not Dimon”, know that the authorities in Russia are stealing for many years. Navalny made the most vulnerable feature of power - its chronic theft - the subject of interest for those who were previously interested only in “Crimean”. Among the youth, the protest becomes a fashion trend.

This is as unstoppable as the reformal process launched by Martin Luther was non -notostable.

What was the Message of Luther? The fact that Rome is rotten. That prelates do exactly the opposite of what they promise: every dad, every cardinal, every bishop have a bunch of lovers, lovers and children, they bathe in luxury and sell positions.

In order to refute Luther's messenger, it was enough for prelates to get dressed in the mastery, abandon luxury and drive away his mistresses. Luther would be discredited. But they could not take this simple step for the simple reason that luxury, bribes, mistresses and power were the main content of the then church.

The same is from the movie. It is enough for the Russian government to abandon palaces, oil companies, Platons and houses for a duck. But they cannot do this, because palaces, “Platons” and a duck are the meaning of the existence of the current government.

In response, it turns out that they have nothing to say. And this is in conditions when the program “Time” watches 6 million pensioners, and the film is 35 million young ...