“Viruses are viruses in another galaxy too”

Non-standard SMM of an antiviral drug with references to films, memes and video games.

In the communities of the drug “Kagocel”, used for colds and flu, for several months now they have not only been promoting the pills, but also accompanying this with jokes, comics and constant references to popular culture.

On April 10, their posts were noticed by Twitter users who were surprised by the constant mention of popular games and their heroes. For example, on the official Twitter of the drug they published an image of the Overwatch character Angel and said that “in this outfit, health will be restored faster” (in the game Angel can heal allies).

The drug’s SMM specialists joke about quite relevant topics: a few days after the release of the game Mass Effect: Andromeda, a photoshopped poster of a game from the universe appeared on Twitter, calling for taking the pills “to another galaxy.”

The heads of the heroes were replaced with Kagocel packaging and drawn characters: apparently, in this way they joked about the criticism of the game’s facial animation.

Kagotsel communities don’t forget about other games either.

Also, the creators of non-standard SMM actively joke about films.

Especially if they didn't turn out very good.

SMM specialists leave references to popular TV series and animated series. In their notes, Jon Snow from Game of Thrones explains why he goes without a hat, and drug lord Pablo Escobar switches to Kagocel.

But there is a simpler approach: insert “Kagocel” into ready-made memes.

in reputable medical journals “Kagocel” is considered a “drug with unproven effectiveness”: no studies have appeared confirming or refuting the therapeutic effect of the drug. However, Anatoly Chubais claimed that he had passed all the necessary clinical trials. At the same time, Chubais is the head of the Rusnano corporation, which supported the development of the drug. Later, his arguments were criticized by Alexey Navalny, who had previously argued with him about Kagocel at the debate.