The magical power of retweet

IT giants help set a Twitter record for the sake of nuggets, and in Russia they collect retweets for pancakes at Teremka and loan forgiveness.

On April 6, Carter Wilkerson from the US state of Nevada bet the fast food chain Wendy's that he would get 18 million retweets to be able to eat free nuggets from the company for a year.

At the moment, no Twitter user has set such a record. The most popular post (so far) is Ellen DeGeneres' tweet from the Oscars, with 3.2 million retweets. However, social network users enthusiastically took up the action and launched the hashtag #NuggsForCarter , and also began to attract the attention of millionaire bloggers.

A major breakthrough in the campaign came when Wilkerson's tweet received its first million retweets. The media began writing about the nugget lover, and he himself gave several interviews to local TV channels, which only attracted even more attention.

The first of the high-caliber players to draw attention to Wilkerson was the official Twitter of Apple music, which has nine million subscribers.

Following this, the official Microsoft account responded, and its authors did not limit themselves to a simple retweet, but called on Google and Amazon to join.

Both companies called in picked up the action and posted Wilkerson's post on their sites.

As the large-scale support campaign grew, it included show business stars, businessmen and politicians. The post was retweeted by actor Aaron Paul, video blogger Pewdiepie (9.8 million subscribers), tennis player Eugenie Bouchard and even Nevada Governor Brian Sandoval.

Other companies included in the promotion were the largest retail chain selling game consoles and video games GameStop, mobile operator T-Mobile and United Airlines.

T-Mobile CEO John Ledger, who has 3.9 million Twitter followers, went even further and offered to pay Wilkerson for a year of Wendy's nuggets if he switched carriers.

The largest American airline, United Airlines, not only published Wilkerson's entry on its blog, but also announced its readiness to expand the terms of the bet and fly the one who gets 18 million retweets to any city to which their planes fly and which has a Wendy's restaurant.

Finally, the social network Twitter itself drew attention to the action, which published selected moments of the unfolding story on its official microblog, which is subscribed to by more than 60 million people.

As of April 10, Wilkerson's tweet had 2.2 million retweets, already close to musician Louis Tomlinson's second most popular tweet (2.4 million retweets).

Tinkoff Bank

Inspired by Wilkerson’s example in the United States, Russian users launched similar campaigns to recruit retweets in order to receive various kinds of preferences from other companies. For example, Tinkoff Bank stated that it was ready to forgive a loan for 50 thousand retweets to Roman Zaripov.

However, Zaripov’s tweet did not gain such viral popularity - at the time of publication, it was distributed by almost four thousand people.

"Teremok"

The Teremok pancake chain agreed to treat the blogger who received them with pancakes for a month for 50 thousand retweets. Daily in the amount of 500 rubles.

Teremok responded to the speed dial by offering to increase rates.

Against the backdrop of this story, lawyer Sergei D also turned to the pancake chain.

“Teremok” met the blogger halfway, agreeing to provide him with a free pancake every day until the end of the year.

Sergey D thanked the company and finally made fun of the user, who began typing retweets for a similar result.

#NuggetsDlyaCartera