The chest bet

The presidential campaign has not yet begun, but the structures close to power have already figured out how they would attract young people to vote for Putin. Prochrevsky movement #Network relies on a female breast, which is supported by the palms of the drawn GDP. The action "He is not Dimon for you", in which many students and even schoolchildren took the participation in March 26, forced the power to look for new ways of working with youth. It is proposed to act in the forehead, more precisely, Below the belt, relying on the main instinct.

The political principle of movement #network is simple, they write to themselves on the site: "We are for Putin. To support Russian power means opposing world power. Those who are against Putin, those for the world master." They conduct “meditation with Putin”, the essence of which is to close their eyes and follow “the meditative vibration of the voice of one wise mentor”, arrange master classes “Literature Laika and Repost”, release calendars, “where each month of 2017 corresponds to one of the theses voiced by the president in the Address of the Federal Assembly”, open the world of young artists at the exhibition "Spiritual scrapers", and the curator of the School of Political Cinema, is Emir Kusturik himself. In total, they assure the #network, there are 12 spiritual bonds, "without which each of us is simply impossible."

In 2015, as the FBK calculated , the projects of the #network received grants for 70 million rubles, although their representative assured the rain that they exist for private donations, and they have no support from the state except moral. The movement from the presidential administration (AP) is supervised, an informed interlocutor says.

Sexy T -shirts on pretty girls with mouth -watering forms may well "work" in a certain youth environment

“ In the AP, they are very concerned about the growth of protest moods among young people, which showed the shares on March 26, and now different ways to attract young people are looking for, ” he explains. “ Sexy T -shirts on pretty girls with appetizing forms may well“ work ”in a certain youth environment.” However, he adds, "this is so far" offers "from places, and the presidential campaign has not yet started."

- Now there is a big request On the part of the AP to attract smart and patriotic youth, and in such an environment it will not work to act on the forehead, you need to look for other forms - to arrange interesting trainings for such guys, to help them with employment and promotion on the career ladder, this segment will also now work tightly, he says.

Equal to beautiful female breasts is chosen not only by the Pro -Putin structures, but also by the opposition. For example, the “Tired” action, which is scheduled for April 29, on Twitter Open Russia was invited by a girl without clothes with campaign yellow stickers.

Prochrevsky creators put their girls in less frank outfits, as they expect that students who support Putin will walk in such polytagons in the summer, study in gyms and go to the subway.

The founder of the movement #Network Makar Vikhlyantsev says that the collection is called "between business" and it is for those who do not need to put cotton to demonstrate the merits of their political position. "

This is such a way to meet, and then dancing-love and all that

- T -shirts "Crimeanash" and "Putin - our president" have already fed up with the people, and there is a need to express their love for the president. I will say as a man: when I see a girl in such clothes, at least there is a reason for conversation, this is a way to get to know such a way, and then dancing-love and all that, ”explains the activist of the movement. -After Navalny’s action, we conducted our sociological measurements to understand whether it was true that among the youth protest moods are strong, since we themselves have been engaged in “youth” for a long time, we had several different focus groups. So, our measurements showed that students and schoolchildren are still not very interested in both domestic and foreign policy. But I always want to stand out, somehow you want to declare myself at this age-I hung on a flashlight on Pushkinskaya Square, posted a photo on Instagram and you are already like a hero, girls smile at you, you can get acquainted with them. And the fact that you can even die from one accidental blow, for some reason they don’t say to them. Here we are responsible for our youth, no one will definitely give them on our shares in support of the president, not like Navalny

According to Vikhlyantsev, this project is not for profit ( T -shirts with Putin can be bought for 1200 rubles; other T -shirts with the image of the president whose options are about 200, which are sold on other resources, are more expensive. - RS ), and for ideology. "Calculation to go to zero, the main thing is that beautiful girls can beautifully declare their political position and love for Putin," says He .

Experts believe that the first person depicted on a beautiful girlish chest may well like such an advertisement.

- Preparations for the elections have already begun, and the audience is targeting. The goal is young people. Those who came up with this action, I think, are confident in a positive reaction of a person on a T -shirt, ” says political scientist Konstantin Kalachev . - Putin is not only the president, but also a man. Nothing human is alien to him. Moreover, he is not officially married. Here is a stranger husband to sculpt on the elastic girlish chest of Moveton. And the bachelor is easy.

According to the political scientist, Putin's attractiveness for women is well known and they want to use this, sometimes on the verge of decent.

- Hence the erotic photos with T -shirts in which the image of the country's leader is adjacent to real female charms. This is a matter of taste, of course. The song "such as Putin", for example, was also erotic and liked people, - Kalachev recalls.

Political scientist, director of the Center for Political Sciences of the Financial University under the Government of the Russian Federation Pavel Salin, says that after the Navalny action "He is not Dimon to you", to which hundreds of young people came to the country, the authorities finally realized that you need to work more with youth, and threw such an idea to the masses.

Any manipulation, including political, is built on basic instincts

“ Such an application ( for more dense work with youth. -RS ) is from the authorities, but everyone understands it in their own way, now a tender has been announced at the review of such projects, ” Salin explains . - The idea using girls with forms is absolutely correct and not new, any manipulation, including political, is built on basic instincts, and so it was always. Trump's presidential campaign showed that in politics it is now necessary to more clearly segment the audience in order to act effectively. Our power, although officially the presidential campaign has not yet begun, took into account the American experience and, apparently, will use it.

Sexologist, candidate of medical sciences, Alexander Poleev, believes that there will be no benefits from such sex advertising, since "She will work Unless on the guys in a deep village. "

Partially naked female breasts will configure to other thoughts, they say that he had just left the bedroom of a young mistress

- The topic of sex is constantly exploited in advertising - both machines and baby food, but the current youth in big cities with a naked female body will not be surprised, without even having personal experience, watching a movie of pornographic content, they already know everything in detail, says Poleev . - Personally, I believe that there will be no benefit from such advertising, on the contrary, it will only push the conservative and Orthodox part of the audience. When it comes to the president, then every hint of sex can only harm: we want the president to think about the problems of the country and their decision. We do not want the impotent president, but he, of course, must be restrained in sexual plan. A partially naked beautiful female breast will configure to other thoughts, they say that he had just left the bedroom of a young mistress and he only thinks about it. In my opinion, this is an unsuccessful advertisement for the president who will not add him sympathy among young people, and the elderly will scare away.

Agitation with sexual subtext has already caused a negative reaction in some women.

- I regard such T -shirts as the extreme form of objectification of women, when a personality, subjectivity is completely denied in it and it is considered as a sexual object, is outraged Moscow feminist Tatyana Sukhareva . - And it doesn’t matter here who is depicted on a T -shirt, the female body is used to attract attention. Unfortunately, it is so familiar that many, including women, do not see anything criminal in this. We are faced with the objectification of women in advertising too often, and all the indignations of it are perceived as anger of feminists.

According to Sukhareva, these T -shirts and their developers may well claim the title of "sexist of the year."

To express your love for Putin, demonstrating their female charms, is already a rather old "feature". The first were students of the journalism department of Moscow State University who congratulated the president on their birthday in 2010. One of the girls, photographed only in panties, even published on the 50,000th circulation her mobile phone on the postscript "I want to congratulate personally, call." She later left for America.