Teflon, go out!

The campaign against Navalny, for which pop singers, video bloggers and oligarchs united, creates the only thing that the opposition policy needs is attention.

Something happens to Navalny. Rather, this: something happens to Navalny constantly, and often this is something doubtful. Navalny either treats the eye, then forgets about it. He receives a passport in a day - and later admits that for the sake of this he wrote to the presidential administration, and there kindly went to meet. He comes to someone else's rally and almost rises onto the stage, and then accuses the journalist Ekaterina Vinokurova that she had handed over his police, although she seemed to have not surrendered. He calls everyone to a rally on June 12, for which they came up with a special forbidden presidential decree - while the participants of the previous unauthorized rally are seated without a special decree. Around Navalny noise, around Navalny Haip, the rapper Ptach and singer Alice Voks are agitated by Navalny (without calling it by name), and even the ultra -agent alisher Usman descends from the upper steps of the Forbes list in order to inform Navalny in a lively and laid -back form, that no one would call him. If you read what experts on the network write about a policy of varying degrees of anonymity, it turns out that Navalny in recent weeks has lost all his political capital and moral authority and now to his rest house for shot down pilots.

Now let's try to change the name “Navalny” in this news in the name, for example, “Kanye West”. You don’t even have to come up with anything-the news from the life of the main hip-hop star looks approximately the same way: Kanye thundered in a psychiatric hospital, Kanye met with Trump, Kanye said that he was cooler than Jesus, Kanye released new sneakers, Kanye lit up in the photo with terribly sad physiognomy, and this is ridiculous. Does Kanye lose his popularity or authority due to such news? No, on the contrary - this is the fuel on which its stardom works, from these news it, in essence, consists.

When semi -enony experts, like a carbon copy, write that “Navalny did nothing in my life,” they lose sight of one moment: Navalny
did what actually few people succeed-he forced the modern media car to work for himself

When semi-enony experts, as a carbon copy, write that “Navalny did nothing in my life,” they lose sight of one moment: Navalny did what few people actually succeed-he made the modern media machine work for himself. And it’s not the way the pop heroes of the past did, ”the star arranges a scandal, the yellow press writes about him. Navalny does not even need to do anything, he is uninterruptedly served by a collective-conscious machine that produces memes, coobs, funny pictures and videos, discussions in the comments and srach on Facebook, she herself beat off the balls flying into it-so that sincere, apparently, Vinokurova’s insult instantly flushed into hundreds of quantes. Internet humor. This machine creates its main capital - attention, it is arranged so that any criticism or opposition to Navalny immediately begins to work for it. The authors of the “Navalny -Hitler” video, the customers of the clip of Alice Voks or the experts from Telegram, disassemble the powerlessness, hypocrisy and corruption of Navalny, should be written out monthly bonuses from the FBK: all these shoes fly into the firebox that fuel. It is often said that this is populism-but how many politicians exists in the world who play on the low instinct of the masses and look at the same time with cardboard dolls. This is precisely that media charisma, stardom, which exists in Pugacheva or Shnurov; This thing is stronger than any Teflon - it wraps any harm to them with any harm to them.

Here it is necessary to make an important reservation - this is a property, like everything in mass culture, temporary; This is not a lifelong benefit, it can leave. Moreover, this property is not converted into votes of voters, the willingness of people to go outside or the ability to agree with the elites (especially with the elites that loves to write the Nezigar Telegram channel-well, there, “an operational employee of the EE Center, who have entered into a criminal conspiracy with the deputy head of the department of natural resources”). As can be seen in the example of politicians who possessed this property: Yeltsin of the late 1980s or Trump of the 2016 model-it also does not guarantee strategic success in politics: upon reaching high posts, everything can happen slowly and sadly. The only thing that this charisma provides is to fight with its carrier, calling him an alcoholic, a criminal, a fascist, a protege of Russian hackers or calling him supporters to "start changes from himself." The source of this charisma is not in the personal impeccability or charm of its carrier, but in the fact that he concentrates on himself some implicit mass request, desire, dream, and there is no acceptance against this irrational desire.

The only thing, perhaps, could now do the Cubrevle techno is to follow the example of the heroes of the French comedy “Big Walk”, who are trying to escape on a cart from the German fighter flying over their heads and at some point say to each other: “Let's pretend that we do not notice it.”

Photo: Stanislav Krasilnikov/TASS