Clients of MegaFon and Dom.ru saved 100 million rubles

MegaFon and Dom.ru clients participating in the Practical Choice project saved almost 100 million rubles on communication services over the year. Last year, operators combined home Internet and digital TV with mobile communications and provided customers with the opportunity to save up to 600 rubles every month.

The geography of the project, launched in April 2016, has been constantly growing and now covers 32 cities. More than 120,000 clients participate in Practical Choice.

The user receives a permanent discount of 20% for MegaFon services and another 20% for Internet and digital TV from Dom.ru (10% discount for mono Internet). The promotion applies to one contract with Dom.ru and from 1 to 3 numbers registered for one MegaFon subscriber. The offer is beneficial for the family budget: a discount is provided for each SIM card.

To be able to save, existing customers of both operators need to go to any MegaFon or Dom.ru sales center with a passport and leave an application for participation in the promotion. The discount will be provided from the current or next subscription fee period, depending on the tariff. New customers can familiarize themselves with the tariffs and leave an application for connection on the website www.megafon.domru.ru .

“Significantly reducing churn and increasing customer tenure with the company is our long-term goal. Therefore, projects aimed at creating the most comfortable service conditions for digital clients are in the focus of our attention. The project with Dom.ru allows customers to receive communication services from market leaders, and this distinguishes it from other similar proposals,” notes Vlad Volfson, Commercial Director of MegaFon.

“We are implementing the project with MegaFon in accordance with the business plan and we see a good effect from the investments made. Most customers use several types of communication services. We carefully studied the feedback from them and formed an offer with a unique set of characteristics, so every month the number of participants in the "Practical Choice" is growing, and the outflow has decreased by 30% than the average for the base. The bundling of mobile and fixed services is becoming one of the industry trends. Clients save money by not limiting themselves in the use of communication services,” adds Andrey Chazov, Dom.ru Marketing Director.

The joint project allows you to significantly reduce communication costs and at the same time use high-quality products. Dom.ru customers watch 213 TV channels, 84 of which are in HD at once - this is the maximum among federal pay TV operators. MegaFon is a leader in mobile internet offering mobile internet access at speeds up to 450 Mbps.