
The first has a millionth audience on social networks. Only on the updates of its YouTube channel, 1.084 million people are signed-38 times more than the population of Aleisk. The second has a page on a free hosting and an unsuccessful attempt to raise money for a gazebo for children with disabilities. But between Navalny, the recognition of which among Russians, according to the Levada Center, is 55% and Klimashkin, who works in the budget sphere of the most rich region, is more common than it seems at first glance.
“Candidates for candidates” are approximately looking at the field of education. According to Elena Aleksandrovna, we need "the transition to free (full state) provision of preschool, school, technical and higher education." Alexey Anatolyevich is convinced that “Europe and the USA are increasingly switching to free education. In Russia, we are moving towards a paid one. This is absurd. On the contrary, it is beneficial for us to teach people and spend any money on it. ” Both thoughts are similar to the degree of mixing.
Navalny and Klimashkin believe that it is necessary to raise salaries. It is difficult to unequivocally assert which of the theses from whose site is taken: “Pensions, the minimum wage will be higher than the subsistence level by 1.5–2 times” and “In Russia, the minimum wage should be established - 25 thousand rubles a month. The minimum pension should be higher than the subsistence minimum. ”
Self-nominates agree that the country needs more roads: “The priority budget investments should be aimed at bringing the Russian auto and railway network in the past of the 21st century, which has been stuck in the past,“ construction of ... transport highways will begin, up to the remote corners of the country ”.
In addition, "Nefteedollars should work to create modern infrastructure," and "the country's extracted resources will be spent on its inhabitants." And Klimashkin and Navalny publish details on their pages to transfer money and with varying degrees of success recruit volunteers.
In the “Biography” section, applicants for entering the ballots change masks, turning from the leading program “Urban Planning Chronicles” into a blogger, lawyer, lawyer. From a student at the Financial and Economic Institute-to an economist and an accountant. All these roles are united by one thing - the absence of power charisma, which the sociologist Max Weber called “the extraordinary quality of the personality, thanks to which it is evaluated as gifted with supernatural, superhuman or at least specific forces and properties that are not accessible to other people.”
You can say a tongue-tied one, banning, limping on both legs, carrying ridiculous mustache, but in some incredible way to be able to force the crowd to obey. Charismatic creates a new world not only for himself, but also for others. Sometimes this effect is called the "Field of Distortion of Reality." The energy of the leader changes the surrounding space, and people, feeling the transformation, begin to behave differently than usual. They begin to believe the leader and become capable of supervisor, non -standard acts. Without charisma, a politician cannot become in the Sun system. It will rotate somewhere in the backyards, but because of the orbit that nature set, it will never come close to the center.
According to Weber, this personal attractive gift, these extraordinary abilities are one of the ways of legitimizing power. The second is a tradition, a set of initially significant rules, backed up by the installation on compliance. The third is a procedure, a generally accepted norm, following which helps to achieve its own goals. 
Elena Klimashkina , kp.ru
Everything is difficult with traditions: through the “window to Europe” - to the abolition of serfdom, through communism - to the market, through militant atheism - to Orthodoxy. For centuries, the authorities over and over the “Old World of Nusilla” over and over the centuries and created a new reality instead. The procedure was always perceived as a hindrance, followed her reluctantly, with the laziness. In Russia, as the classic aptly remarked, the severity of the laws is compensated by the optionality of their implementation. For these reasons, it is the charismatic dominance that is in our country apart. The ability to “vow” to change the world is firmly rooted in the popular consciousness, therefore we are also the rulers - voluntarily or involuntarily - we choose only such.
It is important to distinguish between charisma and popularity - you can be a star of the Internet, converting views of rollers into recognition and citation, but not in political weight. You can promise to transfer the sphere of housing and communal services under full state control, receiving the minimum wage in Alaysk. We can talk about the elections and participate in the elections, but never win the elections. You can play politics, but not be them.
Exposing, residence, lowering and fooling - one category. The struggle for the first chair of the country is different. In this sense, a single mother and a millionaire blogger play in the second football division, and the champion of Russia is determined in the hockey super-League. At the same time, in the afternoon, with a large crowd of people, comradely matches are going on. Glasses earn at night with empty stands. That is why the chances of becoming the president of a huge country of Alexei Navalny from Moscow as much as Elena Klimashkina from Aleisk. That is zero.
Mikhail Bednarzhevsky, especially for Taiga.info