Greenhouse Video lesson: how to work with analytics on Instagram

If you follow the statistics of Google Trends , Instagram is the most dynamically developing social network. So, no matter how much you relate to this, this social network cannot be written off, and, probably, sooner or later you will have to start an Instagram account, if not for yourself, then for your organization.

So, if you use or are going to use Instagram to promote your organization, you need to have access to statistics on your account. Unfortunately, so far the usual Instagram accounts do not have built-in analytics-only business accounts, and to access statistics it is necessary to use an external application. We made out for you one of the best applications for working with analytics on Instagram - iconosquare.com .

The iConosquare application is paid, the minimum tariff plan starts at 6.75 $ per month. But at the same time, unfortunately, all applications for working with analytics on Instagram are paid, and this is compared to others a completely acceptable price, if we talk about the ratio of “price - quality”.

On the other hand, the recent innovation on Instagram-the possibility of transition to business accounts-potentially gives the opportunity to access statistics for free, but many experts advise to refrain from this action.

Given the attitude of Facebook to the pages of organizations and reduce their coverage at the algorithm level, as well as the fact that Instagram belongs to Facebook, there is a fear that Instagram will also come with business accounts. Moreover, taking into account that Instagram introduced a new algorithm for showing the novosty tape .