Why do we not love SEO

"Medusa" attacks, optimizers are protected

Everyone who has a site and who wants to make it popular at some point faces the need for search optimization, that is, with SEO. "Medusa" has already talked about this in more detail. At the same time, the SEO reputation is extremely doubtful - in most, it is associated with black methods of advancement, fake pages and spam. Medusa collected a list of common claims to SEO, and the material partner - the Ivashchenko and Nizamov agency tried to answer these questions.

SEO is a way to deceive search engines and their users

Answer: This is how bad SEO works. Good SEO, on the contrary, cares about users, helping them easily find the necessary information, and about business - helping to find customers. And the essence of the bad (black) SEO is that only the visibility of a good site is made so that the search engine thinks that the site is useful, although it is so -so for the user. This approach could really give results a few years ago, but now it will not work. The fact is that search engines every year are better to determine the real value of the site. Therefore, every year black advancers feel worse and better than white.

By optimizing the site, you produce a bunch of unnecessary pages and generally spoil the site

Answer: For SEO, you often really need many new pages. But not at all, they should spoil the site. With a competent approach, the site, on the contrary, becomes more logical and understandable to the user.

For example, on the website of any large online electronics store, you will definitely find many filters in various parameters to easily find exactly the product that interests you. Search systems give a quick and sensible answer to the same filters.

So, if you are looking for a “two -chamber refrigerator with a volume of 370 liters” and the search engine will offer you a page with a list of exactly such refrigerators where prices, comparison and other useful information will be, then you will probably be happy with such a quality answer. But the site needs to be taught to give such answers to the requests of the search engine.

It turns out that the interests of the user, search engine and the owner of the site coincide, everyone is interested in making the user quickly finding what he was looking for.

To do this, you need to do a lot of work - create a good (valuable) content, logical and understandable structure of the site, intuitive design and many other details that will make the site better both in the eyes of search engines and in the eyes of users.

That is, we want to say that good SEO helps people. It is Seoshniki, along with the search engines, they work to ensure that every day you have to use searching on the Internet a little more convenient than yesterday. After all, search engines do not create content and do not improve sites, but are looking for what is. And they need help.

You optimized the site, in a week the search engine changed the algorithms - and everything needs to be redone

Answer: Not really. The basic principles of the work of search engines do not change. Nevertheless, of course, there are no eternal solutions. You have to work on the site constantly, since technologies do not stand still. Not so long ago, Flash sites have been the norm, but now most browsers are blocking Flash content. Along with the development of the Internet, SEO also changes, but such changes are rarely a surprise and occur infrequently.

The search engines themselves are fighting with SEO specialists-it means that it is exactly unclean

Answer: Search engines are fighting bad SEO specialists. And they help good. For example, Yandex has various official tools to help Seoshnik: Yandex.Metric, Yandex.VEBMaster; The Yandex Academy has a whole direction where Yandex itself promotes the principles of white website promotion.

Seoshniki depict magic from their work, and it is not clear what they really do

Answer: Such a problem really exists. Many entrepreneurs buy a cat in a bag. Nevertheless, the market is developing, and more and more companies work openly without hiding the list of works and technologies used. If your contractor refuses to disclose the composition of his work, try to look for another.

For readers of Medusa, the Ivashchenko and Nizamov agency offers to hold a SEO site for the site for free according to Meduza promotional codes. Order an audit.