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Odnoklassniki will begin releasing TV series
The social network Odnoklassniki will start producing series and reality shows. It is reported by RBC.
According to the source of the publication, the show will be designed for "family and female audiences." According to the social network, women make up 62 percent of Odnoklassniki's more than 70 million audience and 60 percent of the site's video platform users.
“One sitcom will be dedicated to family relationships, the second will be romantic in the style of the film “Pokrovsky Gates”, a series in the style of “Sex and the City” and a reality show about diets and weight loss are also planned,” a RBC source said.
The press service of the social network confirmed that they are negotiating with the producers of series and TV channels, calling it "a logical step in the development of the video platform" of the social network, where "videos are gaining more than 400 million views per day."
During the year, Odnoklassniki plans to release a pilot series of four projects.
“The main task of the new project is to increase the amount of time that the user spends on the social network,” a source familiar with the progress of the project explains to RBC. “Launching your own series should increase advertising sales, generate revenue from sponsors and improve the image of the social network in the eyes of potential partners.”
- In June, The Wall Street Journal reported that Facebook was in talks with Hollywood studios to produce several series and had already agreed to film two shows, a relationship series and game show.