Apple opened an Instagram account

Apple has launched an Instagram account. It uploads photos taken on an iPhone (all posts are accompanied by the hashtag #ShotoniPhone - “shot on an iPhone”).

Apple does not publish individual photos, but videos that collect a series of shots from different photographers. The videos are accompanied by the comments of the authors.

Among the authors that Apple noted in the first series of nine posts is dancer Daniil Simkin from Novosibirsk, the premiere of the American Ballet Theatre.