"VKontakte" allowed to advertise services related to cryptocurrencies

On August 8, the VKontakte social network allowed the promotion of exchanges not banned in Russia, blockchain services, training sites and media dedicated to bitcoins and mining. The corresponding changes are made to the "Rules for the Placement of Advertising Advertisements" of the social network.

"Our team believes in the principles of maximum openness and security on which the blockchain technology is built. We decided to remove restrictions on the VKontakte advertising platform to open even more opportunities for the active development of the cryptocurrency market," said Andrei Rogozov, the VKontakte managing director, whose opinion is given in the VKontakte press release.

"VKontakte" retains the right to moderate advertising. So, advertising of records that contain unprepared guarantees of “quick and passive earnings” or violate the rules for placing advertisements will deviate.

The ability to conduct advertising campaigns on a social network will open ICO organizers and startups from the cryptocurrency industry access to the general public, which means that they will simplify the crowdfunding process for them.

In addition, the resolution will allow more actively involving the Russian-speaking audience in the development of the new industry, and also “will contribute to the preservation of leading positions in the field of blockchain technologies,” believes Natalya Maleva, director of international communications, Waves Platform.

For a long time, the cryptocurrency business has met with enormous difficulties in conducting activities in Russia - from the opening of a bank account to the conduct of advertising campaigns on high -quality venues.

"Gradually, an understanding comes that the economic value standing behind the cryptocurrency requires a certain legislative regulation, not a ban. It is in this direction that we are waiting for changes in the near future," said Artem Tolkachev, director of the Department of Taxation and Law of Deloit, CIS.

This year, VKontakte users are much more likely to discuss the topic of cryptocurrencies. For 12 months, the number of references to the word "bitcoin" in public records and comments increased by 148%, "cryptocurrency" - by 347%, "mining" - 244%, "blockchain" - 468%, "Ethereum" - 385%.

More than a million people have signed on the thematic communities of the social networks about cryptocurrencies and mining.