Mem: Damn Guki

Today is an apocalypse, tomorrow - flash mobs on Twitter.

In the summer of 2017, a meme diverged on the Web, whose hero all the time turns to a certain Johnny and complains about the “Gukov”, which are hiding on the trees. TJ figured out where the stamp with a long history came from and how it penetrated the recording of Top-users of Twitter.

In 1979, six years after the end of the American military campaign in Vietnam, director Francis Ford Coppola shot the drama Apocalypse Today. In one of the episodes of the film about the Vietnamese War, the character Bill Kilgor admits that he loves the “smell of Napalm in the morning”, which smells of victory for him.

Napalm, son. This smell cannot be confused with anything. I love the smell of Napalm in the morning. You know, once we bombed the height for twelve hours in a row. When everything was over, I got up there. We did not find anyone there, not a single narrow -eyed corpse. But the smell, you know, is such a gasoline aroma. The whole height smelled ... victory.

Quote from the film "Apocalypse Today" translated by Dmitry "Goblin" Puchkov

Subsequently, the phrase “I love the smell of Napalm in the morning” entered the hundreds of the best magazine The Hollywood Reporter and the opinion of the jury of the American Institute of Cinema. She also became a popular cinemaamp: different versions of phrases, including appeared in Spauna, Dr. House and a full -length film on Mighty Rangers.

On September 10, one of the communities on VKontakte published a record in which the stamp about Napalm was inscribed in the short story of Mikhail Prishvin, Golden Meadow. At the same time, the text had nothing to do with the Apocalypse today, and its most colorful phrases were copyrighted.

Later, when the record actively diverged over the network, individual pieces from it became better known and continued their life as separate memes. This happened with the variations of the phrases “Your mother, Johnny” and “these bitch, sons learned to hide even there,” as well as a combination of “dash Guki”.

The word "GUK" (Gook) is an American contemptuous designation of Asians. Literally - “viscous road mud”, peresonally - “boob”. The nearest Russian analogue is “chock”.

The “Vietnamese” parody of the text of Prishvin actively diverged over the network in the fall of 2016, however, there was no active interest in the memes associated with it until mid -June 2017.

One of the popular versions of the phrase about hiding Gukov was the form of “Johnny, they are on the trees”, which refers to one of the episodes of the film “Pillars”. On June 13, a record with a picture based on this phrase appeared on the Picabu and collected more than 4 thousand positive marks.

Despite the fact that the version of the phrase about Gukov on the trees appeared at the end of 2016, the first surge of interest in it came approximately the same gap when a record was published on the “Pikabu” - from June 11 to 17.

Soon, the frequency of mention of Mema about Gukov began to grow on Twitter, mainly among popular users. Then they still retained the references to the “Vietnamese” story.

On August 6, Ukrainian Twitter users launched a flash mob in which the meme about Gukov was built into the texts of famous songs.

The next day, users from Russia also connected to the active use of the meme. They not only added a new game of words to him, but also continued the song flash mob.

Damn Guki, your mother, Johnny. Now even on TJ hide!

#memes #cinema