Business and civil service

From an idea to success: what is in common for entrepreneurs and officials

In Russia, there are not enough "high -potential" top managers. Such a conclusion can be drawn by reading an addition to the state assignment of the Russian Academy of National Economy and Public Administration , which was published on August 21 in the government. The academy should be prepared by 162 "Heads for possible nomination in the short and medium term in the position of senior officials" in 85 regions of Russia. This reserve should be ready by 2019 and Vedomosti suggests that in this way Vladimir Putin is preparing a resource for his next presidency. Recent governor's permutations, when the bet was made on young, did not give a positive result.

The fact is that in Russia they ceased to grow the elite - public schools were equalized under one line, and no one recalls about projects for the training of young specialists abroad. Motivated and gifted children are now engaged in the private sector and universities interested in prepared applicants.

True, those who dreamed of a civil service have grown up, but in ten years in the country much has changed, including career circumstances and salaries. The generation of active and advanced, brought up by pragmatic parents preferred a stable routine of the restless life of entrepreneurs and the risks of businessmen. And the point is not even the absence of ideals or selfish thoughts of new officials, but in the impossibility of changing the administrative mechanism, becoming a wheel.

In the Russian civil service, the boss is, as a rule, a former obedient performer, and not creative or, as delicately expressed in the government of the government, a highly special head of the middle level. Of course, it requires the ability to solve a certain kind of issues, but they do not expect their own initiative. An entrepreneur who has to reckon with the market, and with state control, and local unwell agreements. It is not surprising that young people who dreamed of opening their own business in their school years, by the end of the institute, strive to get a job in a large corporation, abandoning the business.

In fact, both the state official and the entrepreneur have similar goals - to achieve success and prosperity in the long term. It is quite difficult to teach this, since the ability to build a chain of certain actions is required, without losing sight of the main goal and prospects in the future. It would be nice to add the ability to work in a team and the ability to think independently to these skills, that is, qualities that most Russian universities do not even remember. Perhaps this is due to the lack of methods and conservatism of the administration, however, the experience of the RANEPA, which has been conducting a summer campus for Kazan for the sixth year in a row, proves that even several weeks of intense classes and vivid lectures can change the student’s attitude.

Protection of projects on summer campus - 2017

True, this year, according to the observations of tutors, not just motivated, but obedient, disciplined students gathered on the campus, which is probably explained by the topic "Entrepreneurship: from an idea to success." Build the state of the future and come up with a new university by completely different guys. The participants of this year were invited to make out several cases selected from Harvard's selection, for example, as a Volvo corporation to promote electric public transport to the Chinese market or in which direction "The Walt Disney Company" should further develop their activities. However, the main idea of the campus remained the same - the tasks had to be solved, based not only for considerations of practical benefits, but also by the long -term environmental prospect, taking into account all the opinions of the international team.

Starting from scratch

Roman Skorokhod , director of the creative agency "Factory":

- Russian business is different from foreign, this must be admitted. Therefore, for young people who want to become entrepreneurs, the question inevitably arises - we must go to the university to study methodological programs or to study the business itself directly. And if you live and plan your own business in Russia, you need to study with Russian examples.

Senior Vice President of AACSB International Timothy Mescon about business education in the world and in Russia (Summer Campus RANEPA-2017)

Of course, the way of promoting the market, annual reports - these tools are the same everywhere. Another question is how to use them?! In the Russian market, for example, a factor as a personal recommendation that has a very great influence works. If we are talking about creating a new business, then here you can prepare for a long time, analyze the market, potential - and miss! But if we do not risk, then nothing will work out.

Those who are mired in corruption will soon drown and die there

A normal situation when a young entrepreneur starts from scratch, in any field. From the point of view of the resources that he will need, I think - the worse the situation is, the better for his business. He will have a desire to get out and do something worthwhile. I earned my first money (except for the sale of sandwiches in the third grade), distributing leaflets. If we talk about business, this is probably the first course. There was just a desire to earn money, live more than 300 rubles in two days. Having studied in my first year, I went to the evening. I lacked the movements, I wanted to live in another, frantic rhythm, to realize specific ideas. I went to a creative agency, raised my experience, dear to the creative director. A year later, I was tired of, and I went free swimming - at first I worked as a freelancer, and then began to grow into people and opened my job. So I have formed two businesses in the creative sphere.

Again, there are businessmen and there are entrepreneurs. The entrepreneur does not have to be the owner of the business. He can be a musician, builder, artist, anyone. The main thing is the ability to take actions that will have a certain influence on the world around him. And in this regard, if you want, say, to go to the space industry, you can get a job in the appropriate company and start taking some actions there to change this company. And if a person is stubborn, he will eventually receive what he wants.

Until you plunge into the business environment, you will probably think that if you live in Russia, then you will inevitably encounter corruption. Yes, there was a period when the business was done exclusively on bribes. But it has passed. And if those who are mired in corruption are still alive, they will soon drown there and die, sorry. Because it is impossible to conduct a successful business in this way. Today, new entrepreneurs and businessmen have come, they do not know how to behave like people from the 90s and previously born. They are used to communicating easier, solving issues with a diplomatic way.

Director of the Department of Science and Education of the Skolkovo Foundation Alexander Fertman on promising business areas

Sad statistics

Vadim Orlov , entrepreneur:

- Young entrepreneurs should be supported, because not only that a person caught fire, it is necessary for him to implement his first project. 99% of student projects do not survive, mainly because the guys have no experience. This is sad statistics, but understandable - students have no experience in building processes, experience in marketing, in sales, there is no understanding of the sphere. At the same time, they have a picture of the world, and it expands. Young people begin to understand that there is a chance to create something of their own.

99% of student projects do not survive, since there is no experience

Today there is no problem with information, there is no need for additional communication with entrepreneurs. You can find the necessary videos on YouTube, see courses and so on. There is also Facebook, mail, offices where you can come. I had a rich experience in conducting broadcasts with leading entrepreneurs in Russia with connecting to 70-80 universities, and I realized that the guys have no problems with theory and information.

Therefore, it is critical - to arise a spark, to inspire people to go to business, and then build the program that will be useful to them along the steps. And this program should be segmented in industries. If this is classical entrepreneurship, you need a classic business. If this is something about incomprehensible business models, which are not realized with a probability of 95%, then you need to take those people who have happened.

And such support can provide university to its students and graduates. Because when a person has an idea, a project, but there is no implementation, he feels a little abandoned. In the end, he is annoying to ride different motivational courses while specific help is needed. And what can it be? The first and most important is the connection. Large universities have the opportunity to reach any companies, connect them to a partnership, and launch joint programs with them. In turn, companies have a request for young children who will come up with some innovative solutions, improve their business. Unfortunately, the university system does not always work effectively.

Intellectual inneciousness

Evgeny Mironov , Deputy Director of the Institute of Social Sciences of the RANEPA:

- As for the relevance of entrepreneurial experience. As lecturers to a summer campus, we invite not just adults, we invite outstanding entrepreneurs, managers, people from various spheres. These are people who are not just successful in the past, today they are on the crest of the wave, regardless of what their calendar age is. In this sense, I think they are just a master of achieving successes in a changing world, and they live at the same chronological point with students. Of course, today's students will have to engage in entrepreneurship in other circumstances, but today they can learn how to skill in response to changes in this world, changes themselves in this world. This is exactly the fact that one generation can convey to another generation.

Lecture by the chairman of Thoburns Communications Ltd Nila Osborne on the summer campus - 2017

The current students will have to engage in entrepreneurship in other circumstances

- This year, we slightly changed the policy of the summer campus, and declared a more applied topic - entrepreneurship. And immediately they felt the difference - completely different guys arrived. This is not connected either with their educational background, nor with real experience. Students of various areas of training have gathered, not everyone is studying business and management. And we felt a psychological difference: oddly enough, the guys turned out to be more disciplined than participants in past campus. In the early days, we were even afraid that they would more try to “get the top five”, that is, our approval than to strive to play, fuck (in the good sense of the word). After all, a campus is a place where we expect intellectual inneciousness, attempts to prove some unusual idea that goes beyond what are discussed at traditional university seminars and so on. It was possible now, but I had to swing a little more and longer. I think the situation reflects to some extent and social reality, the psychotype of young people who are charged with entrepreneurial activity.

What do we always expect from their decisions? Ideally, ligaments of the very specific actions that they plan, with a high level of value self -determination and a picture of the future. Regardless of how deeply they manage to build it, the experience of such a ligament seems extremely important to us. Because in university practice, children usually teach or think about quite general things without specific planning and, accordingly, responsibility that is behind this planning, or business planning, drawing up business plans. It seems to us very important to overcome this gap and bring the guys to the appropriate level of reflection.