How to advance on Instagram

On September 5, 2017, in Kazan, with the support of the residence of the creative industries, “Staff ” was held by Mitap Greenhouses of Social Technologies on the topic “How to effectively advance on Instagram ”. Participants learned how non-profit organizations, business projects and individual users can change their Instagram beyond recognition and attract interested users.

The meeting was performed by Ekaterina Petrova , an expert on promotion on social networks.

"Smart tape" on Instagram

Today, no organization is complete without an Instagram account. Since 2016, an “smart tape” has appeared on Instagram. The tape selects the best posts, accounts and can significantly reduce your visibility in the feed of subscribers if you do not fulfill the following conditions.

• If you have more than 300 out -of -date subscriptions, then Instagram sees a mass foller in you. You can increase subscriptions, and after the subscriptions to your account followed, unsubscribe from other accounts. Instagram does not consider this behavior for spam.

• If a person enters your page, he must understand something about you. For this, on average, 100 posts are needed.
• Good activity of subscribers. If your subscribers leave a lot of comments and likes, then they are interested in you and, most likely, that these are not bots.
• Positive dynamics of a set of subscribers. Subscribers should become more, and they should be real people.
• The optimal posting frequency is 1-2 posts per day: high-quality illustration and competent text.

“If you did not have time to make two posts, it is better to make one high quality. If you did not have time to do anything, but you are going to put it out that it hit, then it is better to skip and do not lay out anything. ” Ekaterina Petrova

Good reach of subscribers. Your post is not lost in the tape and comes out one of the first or in the middle. Nick length should not exceed 15 characters. Nick should be comfortable and memorable. A real name or name of the organization must be indicated. Everyone who enters your page will know who he is dealing with.

More on the topic: 65+ Instagram accounts with unique content

Information about yourself should be quite complete, more than 100 characters.

“It is best to choose no more than three areas of activity and write about them. For example, travel, work and family are the three most important aspects. It was not written for me that I am engaged in social networks, and when my subscribers saw information about this meeting, they were surprised. And why don't they know about it? " Ekaterina Petrova

Use at least two hashtags in a post. Enough that you can find a hashtag and a certain number of interested subscribers that you do not know. If you put popular hashtags, for example, #happy, #love, then you work on the number of like your post. If thematic, for example, #Travel, then attract new interested subscribers. If unique (for example, your professional), then there is every chance to find the content you need, save your own and attract new users.

How Instagram defines who you are

Above are the criteria by which Instagram decides whether you are a high -quality account or not. The algorithm distinguishes between different types of accounts and, based on this, draws conclusions about you.

• People. Simple personal accounts of different nature and directions.
• Commercial accounts - restaurants, beauty salons, shopping centers and so on.
• Empty accounts (no more than 15 posts in stock).
• Massfollovers, or massive subscribers. You are considered a mass foller if you have more than 1000 subscriptions.

“From all of the above, you can identify the formula of involvement. Instagram has become so smart that it folds your likes, comments, reposts in a day and divides them into the number of posts per day. The resulting divides by the number of subscribers for the current day and multiplies all this by 100%. So he determines the quality of the account and the involvement of subscribers. ” Ekaterina Petrova

About steritelling

Storitelling (translated from English “StoryTelling” - storytelling of stories) - the process of telling history. Stories are clinging, inspiring and giving maximum emotions.

“Cannes of the“ Cannes of Lions ”are so cool that they want to review them. I would like to review the advertisement! Precisely because it is a story. ” Ekaterina Petrova

What are Stories on Instagram

Stories (from the English “History”) - a section on Instagram, in which the user can post a photo and video that is stored for no more than a day, and then automatically deleted. Such posts appear in the upper tape, from left to right. Also in Stories you can conduct live broadcast. Below the rules by which Stories lives and how to benefit from them.

• You can block the stories of those whom you do not want to watch. You can be sure that your subscribers will see your story, while in the tape, according to some parameters, your post can go far down.
• With the help of Stories, you can easily increase user coverage among subscribers. The audience of Instagram was conditionally divided into two halves: one is watching the main tape and Stories, the second - only Stories. To go to Stories lovers, take a screenshot of your post and put it in the Stories section. So those who usually do not read the tape will see your post.
• Use hashtags and geolocation to attract new subscribers. For example, if you spread Stories in Indonesia, then the Indonesians read you who would not find you differently.
• The activity of subscribers in stories also affects the “smart tape”. It doesn’t matter where your subscribers are active - in the tape or in stories, the main thing is that they are active.

Targeted advertising

Do not forget that if possible, you can advertise your account. This is quite affordable at a price of 70 to 150 rubles per day.

Useful links

• “Spelling” - to check spelling and punctuation. Cost - 300 rubles per month.
• Onlypult - postponed posting on Instagram. It is best to lay out the post in the morning, then the optimal number of likes is gained per day. The schedule may look like this: morning post, daytime silence, evening and night posts.
• Popsters - statistics on posts. The service is paid, individual amount depending on use.
• LiveDun - statistics on the audience. The service is paid.

Download the presentation of Ekaterina Petrova in PDF format .