Why did Google buy only a piece of htc

Last week, September 21, a post was published on the Google blog, simultaneously confirming and refuting the guesses of analysts about a possible transaction with the manufacturer of HTC smartphones. The search engine did not buy HTC as a whole. He cut off a small but important piece from her. Under the terms of the transaction, two thousand HTC employees who have already worked on the Google Pixel smartphone earlier are transferred to an American company. In fact, this is a large equihiRing (Acqui-Hiring)-a practice in which a team is bought, not a company. Talent, not a product. Typically, the amounts for equihiRging do not exceed several million dollars, but Google decided not to skimp: the deal with HTC is estimated at $ 1.1 billion.

In addition, the company will receive a non -explosive basis of an intellectual property license HTC. This is emphasized by Google's disinterest in HTC itself, which produces not only smartphones, but actively develops the VR direction. It turns out that with VR inside Google and so everything is in order; The licensed agreement will only protect the company from the need to re -ify already made for Pixel earlier.

It is possible to understand what this deal for Google, HTC and ordinary mortals can only be sorted out.

Rumors about the death of htc

Not the first quarter is distributed, which makes the company an excellent goal for potential buyers. The last worthy financial period HTC was 2014. In 2015, revenue fell by 35%, and in 2016-another 36%. In 2017, there is nothing to be proud of the Taiwanese manufacturer of smartphones. The exit of the flagship HTC U11 in June raised sales a half times compared to last year, but there was no miracle. Already in August, revenue fell by 50%.

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