Indian Micromax entered the top five leaders of the Russian smartphone market for the first time

At the end of August 2017, the Indian company Micromax for the first time entered the top five in smartphone sales in Russia, taking fifth place with a market share of 5% in volume terms. Vedomosti writes about this with reference to materials from a partner of several electronics manufacturers.

According to the publication, a total of 2.66 million smartphones were sold in Russia in August. Thus, Micromax's share accounted for approximately 133 thousand devices. At the same time, the Indian company pushed the Chinese Xiaomi into sixth place, whose market share was 4.7%.

According to the head of the Micromax Informatics representative office in Russia and the CIS, Ramnik Kohli, the increase in market share is a consequence of the implementation of Micromax's comprehensive strategy - the company recently became a strategic partner of the Veon holding, which owns the VimpelCom operator (Beeline brand). Kohli also said that in August, Micromax, together with VimpelCom, began selling the Bolt Pace Q402 and Canvas Magnus HD Q42 smartphones, while launching a large supporting advertising campaign.

According to the publication's source, at the end of August, Micromax Bolt Pace took 14th place in Russia in terms of sales among smartphones (0.8% of the market in physical terms), and Canvas Magnus took 115th place (0.2%). The leader in this ranking is the iPhone SE with 32 GB memory (3.4% of the market).

In turn, Svyaznoy company representative Sergei Tikhonov noted that sales of Micromax smartphones have been at a high level since the beginning of this year. The main reason for their popularity is that the devices combine low price and high reliability for their price category. The company's success in August was also facilitated by the marketing activity of retailers.

At the same time, leading analyst of Mobile Research Group Eldar Murtazin emphasized that the main sales of Micromax in Russia now fall in the price segment from 3 to 15 thousand rubles, which is very competitive. To maintain high sales levels in this segment, the Indian company will require active promotion and investment in marketing.