Why cosmetics for men are normal

Explaining GIFs with David Beckham

Most cosmetic brands have been making skin care products for men for a long time - but men themselves still do not want to hear anything about them and, at best, use only deodorant. Meduza and BIOTHERM HOMME explain why men's cosmetics are completely normal. On the example of David Beckham, who is a) a man and b) the face of BIOTHERM HOMME.

Simple question: do you wash your face? Probably just water. It is not clear, however, why you wash your body with soap or shower gel, but not your face. This is not enough. Have you tried washing the oil off with water? That's why you need a gel for washing, which will wash away sebum and impurities. You can, of course, wash your face with soap - but after it your face will tighten, and your skin will quickly become oily again. It is better to use special gels and foams for washing.

Or acne. Everyone has acne. If the problems are serious, it’s better to see a dermatologist, but if this is an isolated case, why not get a special lotion or cleanser? Pimples often appear just because of insufficient cleansing of the skin.

Another problem: the skin on the face dries and flakes. This happens especially often in winter. And also in autumn. And in the spring. That is more or less all year round. In order not to walk around with red spots, chapped lips and a flaky nose, get yourself a moisturizing and nourishing cream. There are a bunch of special lotions, emulsions, gels and serums that are quickly absorbed and leave no residue. BIOTHERM HOMME, with whom we made this material, launches Aquapower 72H male gel . The manufacturer promises that the skin will be moisturized for as long as 72 hours.

How do you feel about wrinkles? It's up to you, but if you don't moisturize your skin with cream, then wrinkles are likely to appear earlier. And if you moisturize, then maybe later. Just keep in mind.

What about circles under the eyes due to lack of sleep? Love them? Let's say you watched TV shows all night, and in the morning you saw someone who looked like a panda in the mirror. For such cases, there is also a remedy - a cream for the area around the eyes. Of course, he will not make up for the lack of sleep, but it will allow you to look a little fresher.

By the way. In case you're really afraid of makeup, how do you use shaving cream? It's cosmetic too! You probably take the one for men. Why is it for men? Firstly, it adds soothing and healing ingredients so that the skin is less irritated by daily shaving. Secondly, she has a masculine smell (at least, marketers think so).

Are you tanning in the sun? Sun protection, or rather, from UVA and UVB rays, is also cosmetics. And these funds are not only for women - they are for everyone who does not want to burn out on the very first day of their vacation and then plaintively lie in a room under a layer of sour cream (by the way, it does not help with sunburn).

Also, skin is different. Yes, and men too. Therefore, any of the mentioned products can also be selected based on the characteristics and type of your skin: for sensitive, oily, normal, prone to dryness, and so on.

In general, there is nothing wrong with using cosmetics. BIOTHERM HOMME has been producing premium cosmetics for men for almost 50 years. All products use the patented Life Plankton™ ingredient . For example, BIOTHERM HOMME has a basic men's line of moisturizers Aquapower . There you can choose what you are mentally ready for: aftershave lotions, face cream, shower and washing gels, there is even a cream for the skin around the eyes. And David Beckham enjoys!