
Russian television channels refused to show the advertising of the film "Matilda" and returned the money already taken for renting a 15-second commercial. This was reported by the BBC with reference to the director of the paintings by Alexei Teacher and a source familiar with negotiations about the rental of the film.
For what reason the advertising campaign was canceled, the teacher does not know. “Why, why, we didn’t receive the answer to my questions. It turns out that it is partial, but there is a victory for some forces. It turns out that people were intimidated that you cannot show ads on television, we cannot mention us,” he said.
The teacher did not call specific television channels that refused to show the film advertising. However, he confirmed that among them were the Channel One, VGTRK and NTV. A friend of the BBC, familiar with the deal, said that the main array of advertising was planned to be placed on the First Channel and Friday.
At the same time, the VGTRK denies a refusal to show the film advertising. “No official appeals about the placement of the Matilda commercial were received either to us or our Soler,” the television company press service told Interfax.
Meanwhile, the combined network of cinemas "Cinema Park" and "Formula Cinema" returned "Matilda to the plan of its rental, RNS reports with reference to the press service of the network. “We are grateful to law enforcement agencies and special services for everything that they have done over the past month so that we could be confident in the safety of our spectators. We strive to provide our viewer with the widest selection of the repertoire, so the decision made a month ago was not easy for us. We are glad that the situation was stabilized, and we will still be able to show the picture in our cinemas. General Director of the United Cinema National Assembly Roman Linin.
On September 12, the United Network said they refused to show the film "Matilda" because of the "illegal actions" of the opponents of the film and those who came to the leadership of the threat network.
The premiere of Matilda should take place on October 26. The State Duma deputy Natalya Poklonskaya unleashed a fierce campaign against the film. She submitted a number of denunciations to the director, in which she stated that “Russia is presented in the film as a country of gallows, drunkenness and fornication,” and in addition, the picture insults “persons officially canonized”, including Nicholas II. In this regard, Poklonskaya demanded to verify the legality of spending budget funds allocated for the shooting of Matilda, as well as withdraw a rental certificate from the film.
The Christian State group sent letters with threats to film distributors. Its members made a number of arson. On September 20, the leader of the HG Dmitry Kalinin and three members of the organization were detained. Brother Kalinin Yuri and two activists were arrested in the case of arson . The leader of the CG himself is charged with Article 179 of the Criminal Code (coercion to make a transaction or to refuse to make it) for threats to distributors. In addition, on Thursday it became known that a criminal case of extremism was instituted against Kalinin. He is charged with insults of Muslims that sound in videos with the participation of Kalinin.