Vote against everyone or lose

Ksenia Sobchak’s election headquarters included political technologists who helped Boris Yeltsin win and promote Mikhail Prokhorov

On October 24, the first press conference of Ksenia Sobchak as a presidential candidate was held in Moscow. On her, Sobchak talked about why she decided to run for president, and once again called herself a candidate "against all." She also presented the members of her campaign headquarters - many of them had the experience of maintaining political campaigns since 1996. "Medusa" talks about who will lead Ksenia Sobchak to the polls.

At her first press conference, as a presidential candidate, Ksenia Sobchak tried to briefly affect all the most discussed topics. She answered questions about Crimea (he is “Ukrainian”), about Putin (he “practically saved the life” of her father Anatoly Sobchak), about political prisoners (they need to be released; including she called the director Kirill Serebrennikov, the brother of Alexei Navalny - Oleg, the journalist of RBC Alexander Sokolov). Sobchak also stated that she wanted to “turn the show” (as she called the presidential election).

But the most important thing that Sobchak did is finally introduced her headquarters.

Igor Malashenko

Russian political scientist and media manager, one of the founders of the NTV channel. He came up with the name of the channel, developed the concept of broadcasting and the economic model. In 2001, when NTV was controlled by Gazprom-Media, Malashenko left Russia. From 2001 to 2009, he worked as the General Director of the International Russian -Sound TV channel Vladimir Gusinsky RTVI, also engaged in another project of Gusinsky - the Ukrainian TV channel TVI.

Malashenko was one of those who were engaged in the information support of the presidential campaign Boris Yeltsin in the 1996 elections. In particular, he was related to the newly criticized communists to the newspaper "God forbid." “I really damaged Boris Nikolayevich’s health. Our analytical group drove him all over the country so that he would create news every day, ”Malashenko himself told about the campaign.

According to Forbes, in 1999, Malashenko refused to participate in the television "promotion" of Vladimir Putin.

Representing Malashenko as the chief of staff, Ksenia Sobchak noted precisely the successful campaign of Yeltsin in 1996. Malashenko himself, right at the first press conference, Sobchak said that he was pretty Alexei Navalny and that he considers him a “brilliant politician”. True, the head of the staff of Sobchak does not support her idea to withdraw his candidacy from the elections if Navalny is officially registered as a candidate. “These are different generations, these are different political views. Navalny, by and large, is a politician of the crowd, and Ksenia is an individualist politician, ”he explained.

Directly at the press conference, Malashenko was forced to say that he would “figure out” the position of his wife, a secular journalist of Bozheno, market. She warmly supports Navalny and hates Ksenia Sobchak. To the decision of Sobchak, to run for presidency Rynsk, she responded like this : “Here is a vile reptile. I decided to run for, creature. " After the official performance of Malashenko, as the head of the headquarters of Sobchak, Rynsk said that it was an “unexpected”. In her opinion, the joint work of Malashenko and Sobchak will last no longer than a month. Malashenko at a press conference said that nothing would prevent him from conducting a campaign.

Alexey Sitnikov

One of the most famous Russian political technologists and consultants. In the headquarters of Sobchak will be responsible for collecting signatures, working with volunteers and other directions. According to Sobchak himself, Sitnikov is entrusted with all the "offline-control".

As a political strategist, he participated in many election campaigns of different levels in Russia and other countries. His site says that there were more than four hundred campaigns. Sitnikov, like Malashenko, participated in the presidential campaign of Boris Yeltsin in 1996 and said that the nomination in those elections of General Alexander Lebed (he took the third place after Yeltsin and Zyuganov in 1996, and then called for voters to vote for the current president) was his idea - and the main political technological course of Yeltsin’s campaign. According to him, this was invented in order to delay part of the voices of the Communists to transmit them later in favor of Yeltsin.

In 2003-2008, including during the first Orange Revolution, Sitnikov was an adviser to Yulia Tymoshenko. According to him, it was he who offered Tymoshenko a hairstyle with a braided scythe. “He came up with incredible symbols of campaigns, including Ukrainian, which stayed with us,” Sobchak said about Sitnikova.

Vitaly Shklyarov

Vitaly Shklyarov was born in Belarus, but in 1996 he moved to study in Germany, where he studied political science and sociology. There, he began to participate in election campaigns. He worked in the campaigns of German Chancellor Angels Merkel and former US President Barack Obama. During the 2016 presidential campaign in America, Shklyarov worked in the team of Bernie Sanders, who ultimately lost in the primaries of the democratic party Hillary Clinton. His last project is joint with the former State Duma deputy Dmitry Gudkov - elections of municipal deputies in Moscow in September 2017. Candidates from the coalition of the United Democrats created by him, in total, took 266 seats in 62 districts of Moscow.

According to Sobchak, Vitaly Shklyarov will be responsible for the "Internet campaign" and "everything that will be online." Shklyarov himself said that he would concentrate on “working with youth” and “mobilizing people, girls, boys who watched Dom-2, 18-year-olds who were born actually at the time of Putin’s inauguration.”

Anton Krasovsky

The most famous as a journalist and TV presenter. He worked at the Kommersant, Yandex, Independent Newspaper, Vogue and other publications. Since 2009, he was the editor -in -chief of the NTVshniki program, in early 2012 he left the channel. One of the reasons was that in December 2011 he headed the pre -election headquarters of the presidential candidate Mikhail Prokhorov. In 2012, Prokhorov received almost 8% of the vote and took third place after Vladimir Putin and the Communist Party leader Gennady Zyuganov.

Krasovsky - one of the creators (together with the writer Sergei Minaev) Kontr TV channel. According to Kommersant, the channel was established by the Prochrevsky Institute of Social, Economic and Political Studies (ISEPI). Krasovsky himself confirmed that the channel was the “Kremlin project” and was engaged in propaganda. In January 2013, Krasovsky left the channel after on the air dedicated to the "Law on the prohibition of propaganda of homosexuality among minors", admitted that he was gay.

According to Ksenia Sobchak, Krasovsky “will moderate the discussions about HIV” (now Krasovsky heads the Speed ​​Center charity foundation) on the campaign sites, and will also help her in general. Previously, Krasovsky was already working with Sobchak - in particular, together they prepared materials for the Snob magazine.

"Medusa" Krasovsky explained that he was ready to support Sobchak in any capacity. “If I correctly understand the principle of this campaign, this is a call campaign, not an agreement,” Krasovsky said. - This is a story about the fact that “and let you, who want, join me, we will agree there: if you want to work in fullness, you want, just support”. For my part, I say: I support Ksenia Anatolyevna, and everything that depends on me so that she will beautifully go through the elections, I will do. ”

Ksenia Chudinova

She worked as an editor in the magazines of the poster and Time Out, was the editor -in -chief in the magazine Bolshoi City, a TV presenter on the Rain TV channel, radio host at City FM and Moscow Says. Now Chudinova is the director for external relations in the magazine "Snob". She will be a spokesman for Sobchak during the presidential campaign.

“Over the years of working with Xenia, I saw only its balanced, the ability to negotiate, explain, unite people, feel the moment and delegate (generally the rare quality in our country), even attention to the smallest details, genuine interest in a wide variety of stories and conclusions, sincerity, courage on the verge of recklessness, an acute mind and genuine participation,” said this decision by Chudinova.

Marina Litvinovich

Russian political strategist, journalist and human rights activist. In the headquarters of Sobchak Litvinovich will “help collect and analyze your requests and requirements, organizes interaction with social movements and activists . ”

In 1996, Litvinovich became the director of the information and analytical department of the Effective Policy Fund (PEP) Gleb Pavlovsky, where she was responsible for Internet projects. She took part in the creation of sites “Russian Journal”, “Gazeta.Ru” and “Vesti.ru”.

Litvinovich participated in various election campaigns, where FEP was involved. For example, she was engaged in the site of the co -chair of the Union of Right Forces, Sergei Kiriyenko, when he ran for mayors of Moscow in 1999. In 1999–2000, Litvinovich participated in the creation of information portals for elections to the State Duma and the President of Russia. She also headed the development of the election site Vladimir Putin.

At the end of 2002, Litvinovich left the FEP. She worked at the Electoral Headquarters of the Union of Right Forces, was a political consultant to Mikhail Khodorkovsky, in 2004 headed the election headquarters of Irina Khakamada when she moved to the president (and received less than 4% of the vote). Litvinovich was the political adviser to Harry Kasparov, headed the election headquarters of Viktor Shenderovich in the elections to the State Duma (he lost them). In 2006–2008, Litvinovich was part of the “Other Russia” movement (then it was headed by Mikhail Kasyanov, Eduard Limonov and Harry Kasparov) and was engaged in the organization of the “Marsh of the Disagent”-unauthorized shares held during these years in Moscow and St. Petersburg.

In 2005, Litvinovich created the Fund for Assistance to the Victims of Terror and the Pravda Beslan website - for an independent investigation of the death of hostages when capturing a school in Beslan in September 2004. In March 2006, unknown Litvinovich was beaten in Moscow. She connected this with the investigation of events in Beslan. In the past few years, she has not been engaged in active political activity.

Sergey Kalvar

Calvar is a famous creator of music clips and videos. He shot the clips of Mikhail Shufutinsky and Philip Kirkorov, concerts of Irina Allegrova and Leonid Agutin, commercials-only more than 150. In the early 2000s, he was the main director of the VID television company, then produced on the First Channel of the TV show “Minute of Glory”, was the director of the Morning Mail programs and “The Song of the Year”.

In the Ksenia Sobchak campaign, he will be engaged in the creation of videos and “Yetube Contain”. “I hope it will be fun, entertaining and intelligible for our audience,” Sobchak said at a press conference.

Sergei Kalvarsky was already working with Ksenia Sobchak - they were conducted by the program "Barabak and the Gray Wolf" at the Silver Rain radio station. In addition, at a press conference, Sobchak mentioned that Calvar already shot videos with her participation.

Who else can join the headquarters of Ksenia Sobchak

On October 24, Ksenia Sobchak also called several people who, according to her, have not yet finally confirmed their participation in her campaign. So, she called to join the development of her economic program of famous economists Vladislav Inozemtsev and Andrei Movchan (the name of Movchan Sobchakconfused during an interview with Alexei Navalny at the “rain”; she called Vyacheslav at a press conference on October 24). He was not offended, said that Sobchak representatives had not yet addressed him, and noted that in general he was “positive” to Sobchak.

Sobchak said she discussed the opportunity to join the campaign with the screenwriter and TV presenter Avdotya Smirnova. It is assumed that the wife of the head of Rusnano Anatoly Chubais will advise the headquarters "on the issues of an inclusive and tolerant society."

Another specialist who wants to invite Ksenia Sobchak is lawyer Elena Lukyanova. She worked as an adviser in the State Duma apparatus of the first-third convocations, in the State Duma of the fifth convocation (2007–2011) was an assistant vice-speaker Ivan Melnikov from the Communist Party. As a lawyer, she disputed the constitutionality of the law on the abolition of direct elections of governors. From 2006 to 2014, Lukyanova was a lawyer Mikhail Khodorkovsky.

Sobchak formulated the task of Lukyanova as "Discussion of lawmaking and judicial practice."

Pavel Merzlikin