Andrey Shcherbakov: Ksenia Sobchak and election winner

Andrey Shcherbakov Ksenia Sobchak at a press conference of AGN "Moscow" / Photo: Vedyashkin Sergey

“Turning the show”, which is the election organized by the authorities, will be the main task of Ksenia Sobchak. She said this to reporters in the first program statement. According to her, her goal is to establish her own rules for the game in the elections.

“I perfectly understand that what is happening now is not elections, this is like an election. What we see now is rather a kind of high -budget show, and as a professional I can say, quite low quality, ”Sobchak cites explanation quoted Information Agency RBC .

From the moment, it became known about Sobchak’s intention to put forward his candidacy, reports appeared in the press about who could enter her headquarters. Some of them were later refuted - as, for example, a message that TV presenter Andrei Malakhov will lead the headquarters. According to the latest data, the headquarters will be headed by a person with a partly similar surname, but completely different - political analyst Igor Malashenko, former president of the NTV television company, who acted as a consultant in the election campaign of the first president of Russia Boris Yeltsin in 1996. It was his Sobchak that presented to reporters at a press conference.

Igor Malashenko, head of the campaign headquarters K. Sobchak / AGN "Moscow" / Photo: Vedyashkin Sergey

According to experts surveyed by the Kommersant newspaper, Malashenko “is able to create the impression of the scale” of the Sobchak campaign. According to the head of the Center for Political Technologies Boris Makarenko, Malashenko was one of the key figures of the 1996 campaign: “He showed himself in the best way. He was considered seriously at high posts in the presidential administration, but preferred to stay on NTV. Sobchak generally has a significant part of the figures. Malashenko is one of the leaders of the campaign who put an end to the threat of communism. Sitnikov is one of the most prominent figures of that era, and the Shklyarov - this one. ”

In addition, it is also known that political consultant Vitaliy Shklyarov will be engaged in the Internet and work with the headquarters (he worked in the elections in the USA and Germany, and was accompanied by the campaign of Dmitry Gudkov) and political technician Alexei Sitnikov (President of Image-Kontakt, one of the first structures operating in the field of political consulting in the field of political consulting The 1990s recalls the publication; in particular, he advised the former Prime Minister of Ukraine Yulia Tymoshenko).

The production of video content in the headquarters of Sobchak will be engaged in the director and producer Sergei Calvar, the Rain TV channel said. According to him, Kalvarsky worked together Sobchak, leading in the program "Barabak and the Gray Wolf" on the Silver Rain radio.

Earlier, the channel reported that Vladislav Inozemtsev, Sobchak, would write the economic program, who was part of the headquarters of Mikhail Prokhorov in the 2012 presidential election. Inozemtsev himself did not comment on the information, and the representative of Sobchak told the Vedomosti newspaper that it was impossible to call the economist the author of her program, since it is a time to speak of the very writing of the economic program “Premature”.

During the press conference, Sobchak said that she intends to spend her own funds on her campaign. “I am a rich person, I have accounts. I am ready to invest part of my money. I get money from seminars, this is a good big money that I will spend on the campaign, ”she said. Sobchak added that so far it cannot name the “specific amount”, since he does not know her, but focuses on “acquaintances of businessmen”, with whom there are already agreements.

At a press conference, Sobchak also said that before publicly stating her intentions to run, she informed Russian President Vladimir Putin and the opposition politician Alexei Navalny, the Medusa online publication reports. The publication adds that Navalny himself intends to participate in the elections, despite the outstanding criminal record, which does not give him the right to nominate his candidacy.

Press Conference of TV presenter Ksenia Sobchak, dedicated to its nomination for the President of Russia in 2018 in 2018 "Moscow" / Photo: Vedyashkin Sergey

Sobchak repeated the previously sounding statement that she did not exclude the possibility of moving away from any party, but she was ready to discuss with a all-in-law the opportunity to withdraw his candidacy if he is registered with a presidential candidate.

Meanwhile, Alexei Navalny himself urges his supporters not to go to the polls if he is not registered as a candidate, reports the RBC news agency. At the same time, another of the prominent representatives of the opposition, the former head of Yukos, Mikhail Khodorkovsky calls on to fulfill his civic duty and come to vote-against Putin, but for any of the candidates that will seem worthy. His statement was published on his personal pages on YouTube and Facebook .

According to Khodorkovsky, now the Democrats have three tasks: to achieve registration of all candidates who want to participate in the elections and can collect votes; take part in a protest vote; And to monitor the elections. “The protest means against Putin or his protege, for any acceptable candidate, and in the event of his absence, against all, by spoiling the ballot. The fact is important to refuse to vote for a predetermined winner, and not the fact of abandoning his civil rights, ”writes Khodorkovsky.

Recall that Sobchak herself called for vote for her as a candidate “against all”. True, according to the latest data, Malashenko has already announced this strategy ineffective.

The political observer Andrei Shcherbakov agreed to talk about what was happening with Polit.ru.

“Observing the latest statements, we can say that the presidential administration has already won the election, since the discussion that is unfolding now unfolds according to those templates and patterns that are beneficial to the authorities. This is not good and not bad - this is a fact.

But the question of participation or non -participation in the election process, as it does not seem strange, is not the most important issue that the actors should be resolved at present. The main question is the question of the direction of movement.

In paradoxically, it is not very clearly related to one or another personification of this movement. Discussions about this at the moment are not observing that we say that we are again faced with examples of absolutely technological trips to solving important strategic problems.

In this regard, we can also note all those movements that occur around the headquarters of Ksenia Sobchak. There is a lot to pay attention to. This is the figure of Igor Malashenko, this is the figure of Sergei Kalvar; This is the figure of Valentin Yumashev, who is called the actual organizer of the activities of the Sobchak headquarters. And here is what is interesting here: all these people were not that those who are called “downed pilots” in the slang, but all of them are people of a clearly expressed technological approach of the past.

And regardless of how the events will unfold and how the electoral “movement” will go, it is very interesting to see how much the people of the technological past turn out to be adapted to the technological challenges of the present. In a sense, Sobchak herself is not interesting as a candidate - and she is very interest as a person. We all know her more or less and made an impression of her. It is very interesting how to interpret it media people who are put in the team with it, and what will come of this in terms of working with the target audience.

What is this target audience? I think it is well calculated by those people who in one form or another rely on it. This, probably, is today the content of the election campaign. And the fact that it is necessary to participate in it - here I am ready to agree with Mikhail Borisovich Khodorkovsky: you can not stand aside, we must take responsibility for the development of the country. Only the development of the country is associated with a wider complex of questions than someone may seem, especially-to seem in the heat of the election battles, ”said Andrei Shcherbakov.

A. Navalny at the rally / mskagency.ru

Speaking about why the media still constantly sounds the name of Navalny, and whether this does not mean that many believe that they would allow him to the elections, the expert expressed the opinion that the fact that Navalny is a major political project, and his further fate excites many involved in his appearance.

“I think this is just a game, the struggle for budgets. Navalny is a large resource -intensive project. Whose one is now the tenth business, but this is a project that ends in 2018. It must be restarted - just as the agenda of the next period of Vladimir Vladimirovich Putin or the agenda of the next government should be restarted. In the same way, the project “Navalny” is looking for its place in this agenda.

It should be pro -A -APGRAINE, real tasks should be set for him - both external and internal. I am not saying here that this is some kind of puppet-no, this is a normal managerial story. And so people are nervous. The nervous are those that gave money. The nervous those who want to give money are nervous. Those in whose attitude can be taken active or not very active actions are nervous. And the consequence of this is screams and exclamations for the fact that here - we have such a politician.

Well, exists. Well, did something. Well, we all somehow reacted to him. Let's see what's next, ”explained Andrei Shcherbakov.

See also: The head of the Sobchak headquarters called her strategy “against all” the ineffective headquarters Sobchak was headed by a consultant to the election campaign of Yeltsin No comments Ksenia Sobchak, Simon Zhenkov, is trying to give the election to the election of