Sberbank has released a limited collection of youth cards as part of cooperation with the Black Star music label and Yegor Creed, the bank’s press service reported.

You can choose a #THIS card online from two design options. “The first 1000 [to sign up for the card] will receive T-shirts from Yegor Creed!” – says on the bank’s website .

According to Alexey Giyazov, director of marketing for retail business at Sberbank, competition for young clients dictates a new reality. “Therefore, it is important for us to feel at our fingertips the needs and moods of our clients in order to meet them,” TASS quotes him as saying .

Creed noted that he is glad to partner with Sberbank as part of the promotion of the youth card.

The fact that Sberbank signed a contract with the Black Star music label to promote its debit “Youth Mastercard” card became known in September. Yegor Creed became the face of the advertising campaign; the bank recorded the single “This is Mine” with him. Working for an audience of 14–18 years old is a strategic priority for Sberbank, a bank representative said.

Creed ranks 7th in the “50 Stars of Show Business and Sports 2017” ranking according to Forbes: the singer’s income in 2017, according to the publication, amounted to $4 million.

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Sberbank

Sberbank issued youth cards with Yegor Creed