Eksmo presented the new Non-Fiction Literature Publishing House

The EXMO-AST publishing group rebranded the EXMO Non-Fiction publishing house. Now the literature of Non-Fiction will release a new publishing house called Bombor.

It is planned to invest about 500 thousand dollars in the next few years in rebranding, which will affect all aspects of the publisher’s activities, the EXMO---AST press service reports.

Speaking at the presentation of the new brand, the President of Eksmo--AST Oleg Novikov, noted that over ten years in the exmo non-fiction market, a publishing house in Eastern Europe has turned into the largest non-fiction , and in Russia it now publishes every third book in the segment of applied literature and “works with almost all the leading Russian non-factory authors ".

According to the head of Eksmo-AST, during this period the volume of applied literature has grown ten times and will continue to grow in the near future. “We have ambitions and a desire to enter the European and American markets,” Novikov added.

“We are now actively building infrastructure, selling rights. During this year, the rights were sold in more than thirty countries of the world, ”said Evgeny Kapyev, director of the editorial office of Eksmo Non-Fiction , at the presentation.

He also explained that the “bomber” is a term from surfing, meaning the largest wave. ”