The film Dmitry Dyachenko raised more than 1.672 billion rubles, becoming the most Kassov in the history of Russian cinema. Why?

A wide viewer is accustomed to watch a movie about heroes. Each New Year's holidays, the Mill Studio supplies the next series of cartoons. So the “last hero” is a bonus for the autumn holidays.

The distributors successfully transferred the output of the picture of Dyachenko: a wide start coincided with the beginning of school holidays. “The hero ...” was a little pushed away from the exit “Salute-7”, also designed for a family audience.

Experts foreshadowing Matilde's lounger success were mistaken.

“Sarafan” worked, the fees of the “last hero” grew from the weekend to the weekend. In addition, the film is well sold, for example, it became the first Russian picture to fall into the first ten collections of Germany cinemas over the past ten years.

The film is addressed to several generations at once. Kids watch a movie about the search for a sword-stove, youth welcomes a clash of stylist: fantasy with the aesthetics of comedy shows TNT and combat scenes. The senior - nostalgic according to the traditions of Soviet film screening.

Here beautiful and terrible heroes are able to change masks. Unlike Soviet film screening, almost all characters have a background. Koschey is a man who turned into a monster from resentment in childhood. Dobrynya from the envy of Ilya Muromets became evil. Everyone has motivation. Therefore, it is interesting to follow them.

More than 7.52 million Russians watched the picture about the hero who decides how to apply knowledge of physics, chemistry and acquaintance with the Kalashnikov automaton ... When meeting with Koshchei immortal.

Who?

Like the failure of the film, its success is provided by many reasons.

The Last Bogatyr is a joint project of the Russian division of Disney (for it the second based on Russian folklore: “The Book of Masters” was less folding) and the coarse of Yellow, Black and White. Damage Dyachenko, on the account of which the comedy “Day of Radio”, “What Men are talking about”, the show of the first channel “Big Difference”.

The brilliant operator Sergei Trofimov, who knows how to make a spectacular cinema, like Bekmambetovskiy “... patrols” and “black lightning”. Great casting. Among the shock roles, Elena Yakovleva - Baba Yaga, and Konstantin Lavronko, are Koshchchei Immortal, are unrecognizable and funny in animal seriousness. One of the magnets of the film was Ivan Naydenov, depicting a psychic in a television show, who unexpectedly ended up in a distant kingdom - Belogorye, and found out that he was the son of Ilya Muromets. It was played by Viktor Khorinyak, the Moscow Art Theater, who became famous as a bartender of Kostya in the most expensive of the Russian sitcoms of the series "Kitchen". Note that Ivan at Khorinyak is not a familiar hero. In fact, charlatan, pretending to be a “psychic” television show. But gradually, “in another dimension”, the cowardly bouncer Ivan is learning to heroic affairs. In general, the team has developed.

How?

Of course, to Hollywood heights in computer graphics still grow. But the work of make -up artists, artists - excellent. The script successfully combines folklore with modernity. The Soviet fairy -tale cinema in the spirit of Rowe - with the slanting soundtrack of George Callis ("Black Prince", "All this jam"). Heroic pathos breaks at humor. Koschey proclaims his immortality, and he immediately covers him with a stone block. Water is dreaming of breeding oysters. Vasilisa beats on the swords, like Holi Berry in “die, but not now,” Ivan breaks the jag metal on his knee, but at the sight of her frustrated face promises to fix it, the hut on chicken legs rushes like a bitter one. The scene of the adventures of a modern Muscovite is a fairy -tale country of Belogorye, transparently reminiscent of the viewer of the Tolkien epic greenogory.

The principle of narration is compilation, a postmodern fairy tale show, tested by Schrekom.

Judging by how the fees of Russian paintings are increasing, the share of domestic cinema will significantly increase by the end of the year. Ahead of those who also promise to become blockbusters the epic “Legend of Kolovrat”, the sports drama “Movement Up” (about the 1972 Munich Olympiad), the next “new Christmas trees” and, of course, the New Year's “three heroes and the Princess of Egypt”.

By the way, in one of the episodes of the “last hero” 33 more unbearably beautiful come out of the sea. An application for a long continuation.

The exact production calculation and its qualitative embodiment, as well as the self -irony of the authors and turned a cute, unpretentious film into a national hit.