The tariff line "Turn on!", which the operator introduced in the spring of 2017, was created based on the needs of the subscriber. The main thing in the tariffs is the principle of priority: for lovers of listening to music, the tariff offers access and unlimited traffic to music services; for fans to communicate online, the operator filled the tariff with unlimited traffic to social networks and instant messengers, "talking" subscribers were offered a large package of minutes, and video fans - 50 TV channels, 4 films and unlimited traffic to the MegaFon. TV", as well as 20 GB on YouTube. As a result, six tariffs were created, the names of which reflected the essence of the proposal: "Communicate", "Listen", "Look", "Write", "Speak" and "Premium".
Subscribers of the “Turn on! Communicate”, where the time of using social networks is not charged, including watching videos within networks, even through the built-in YouTube, Rutube and Vimeo players.