Twitter for the first time in its history reported quarterly profit - in the fourth quarter of 2017, the company was in positive territory by $91 million.
- Twitter's revenue for this period amounted to $ 732 million, but the monthly audience of the service did not change - about 330 million people. Twitter attributed the lack of growth to tightening its policy on spam and fake accounts.
- At the same time, the daily user base of the social network grew by 12% (the company did not disclose the exact number of users). This is important for Twitter: due to the lack of a large enough audience for a stable advertising income, the company even considered options with the introduction of a paid subscription. For comparison, the monthly audience of Facebook is more than 2 billion people .
- The service received most of its revenue from advertising amounting to $ 644 million, video remains the most popular format for advertising the service.
- Quotes Twitter on the New York Stock Exchange after the publication of financial statements jumped by 16%.
What do I get from this?
In some cases, you can wait a long time for the first profit - if you show growth all this time, investors will wait.
Artem Gubenko, The Bell