And then the fish emerged

Book market of Russia-2018: in the brilliance of scales

The scandal-scandal with a yacht and an unprotect has such an aspect: everyone rushed to read. At least - Nastya's notes. And the work of her guru Alex Leslie "New Zhzhit without panties." Finding the texts of marginals and sex pirates to the general public turned out to be easy.

Such a venerable institution as Ozon.ru not only sells Alex Leslie, but also babysit delightedly on the site: “His first work on seduction skills is still kept in sales leaders of the largest stores. From Ozon: "In Russia, only 250,000 copies were sold to Alexe Leslie."

In capital letters - all the delight of the most progressive book -trade network of Russia. Immediately the hit cover: a ripe girl with a sharp heel pulls off black thongs.

The publisher is also openly indicated: Eksmo, the country's largest book holding. And what?!

The notes of the fish Ozon.ru are also trading. The publisher is the same - Eksmo. In the case of poor Nastya, “New Housing without Panties” is already the name of the book series. It seems that they didn’t really need Navalny with civilian anger for raising sales: the three previous Voluntes of Leslie (all about that) on Ozon are sold out to be likely.

... But here I am Lesli and the fish was not afraid: I was scared by a red hat anymore. And not a deceased strip club around the corner of Tverskaya, but that same “hat”. The fairy tale Charles Perrault. It stands on Ozonne twice as much as “burners without panties”. And the circulation of this publication of the fairy tale, in the illustrations of an excellent graphics (I do not call not to be attached to the plot) - three thousand. God grant that the beauty and tenderness of the book is enough for the lawful grandchildren of the defendants in the Forbes list.

This is not a curiosity! This is a trend. Magic Marshak in the drawings of Vl. Lebedeva (“mustachioed-striped”, “circus”, “baggage” ...) is four times more expensive than Lesli. The circulation is three thousand. Tom sold.

Fundamental works stand in Russia up to twenty lives without panties.

Circulations: 500-1500 copies.

In the USSR-1981, the journal "Young Technician" had a circulation of 1.8 million copies. Here he was just bent for a long time. We now have high -quality newspapers with difficulty exceed a hundred thousandth mark.

But “they have”, soulless, - The New Yorker's high -free magazine has 1.2 million circulation.

And it seems: the idea of ​​the propagation of the human breed that has to be (was to?) Take a way from the fairy tales - through the journal “Young Technician” to fundamental works in the specialty and to understand the complicated world. Meanwhile, the propagation of such a breed in the country is the first duty of a healthy society.

And the book publishers and booksellers always and everywhere sought to “contribute”.

Here, here the complex world has become almost less than it was in the Russian Empire with its tragic difference between a thin layer of highly educated and 60% of illiterate at all.

And this happened after the twentieth century, which left the country (with all the costs) with a "universal ten -year -old." She seemed to be a line of start. To economic breakthroughs at least. But it turned out to be (today) by the highest take -off. From which the collapse went.

Nastya fish with her notes is already a new type. Bred in the retorts, which for a quarter of a century shook and mixed the iron arm of the market. Well, the book market also. Morality did not add a gram to this flask. The thesis of "knowing how to spin" poured out a ladle.

But no, the dishes are not the same! In our flasks, we are just withdrawing a highly educated, thinking, thinly arranged community. These circulations are from 500 copies. Up to 3000. Lectures, concerts, festivals, volunteer communities. All this shines in the world, like windows at home of a book.

And not much surpasses them in size.

But the “man of the simplest” is cooked with boilers.

Just ten days before the scandal in Moscow, a press lump of publishers with journalists “Book market: prospects, technology, growth points” was held. The exmo---AST holding was the main speaker and a newsmaker there. It is clear: a huge publishing company united absolutely seemingly incompatible editions. And with one hand he publishes the best news of Russian prose, nobeliates and boukerians, the polar notes of Amundsen, Lonely Planet guidebooks in Russian, the series “The Perfect Bride” ... And with the other hand - this is just Leslie and Fish.

Such a commercial postmodernism of publishers and booksellers. In general, excluding the value hierarchy of texts. And the idea of ​​responsibility for the choice of published and sold.

... We are not flying to the abyss. But as if forever passing Russian slides with steep turns. You can break on each of them. So far - on each - the curve takes out. In Russia, the circulations of textbooks are growing: in 2017, they showed approximately 20%growth. Sales of electronic books are growing - by 41% over the past year. “Paper” sales are growing - after several years of “subsidence” the market.

But the overall trend remains the same: victories in the very small world of high -quality book publishing, wildness and primitivization in the world of Big Data. The scandal with Nastya's notes is only a symptom. Maybe for the better, that the splash of the fish came out so sonorous ...