Translated material
The main election instinct
The authorities found a way to attract young people to polling stations on March 18: social networks are filled with erotic and comedy advertising, designed to increase the turnout
Flashmob #mednedali
The girl and the guy are sitting at the bar in the club and smiling. Suddenly she jumps up and pulls the companion by the hand away from the dance floor. Leaning against the wall, young people begin to sigh languidly and kiss. "Wait, are you eighteen?" - the girl asks. “Of course, I'm already an adult,” the guy answers deeply, the guy answers deeply. "Have you voted today?" - "No, what for?" - "Then what adult are you?" - the girl cools the ardor of the interlocutor and returns to the dance floor, leaving the young man in confusion.
"The girl dedicated the guy abruptly"
Photo: YouTube.com
This is a brief retelling of the video “The girl abruptly pushed the guy”, who launched the flash mob #mednedali in socal networks. Now it is placed in the public “VKontakte” social network “only for adults” belonging to the Maxim magazine. The community mainly contains erotic photographs of models equipped with the inscription "Elections 03/18/2018". The post states that the authors of the video are “some guys from Kirov” who plan to submit their work to the Cannes Film Festival if she gains a million views. Two days before “only for adults”, the flash mob launched, on February 14, the video entered the YouTube channel of the Rosvideo production studio (now the original with 600 thousand views has been deleted, a version from the Google cache is available). So “the girl dedicated the guy” not “some guys from Kirov,” but quite professionals. As indicated on the company's website, Rosvideo is engaged in the creation of corporate films and presentation projects. Among the clients are MTS, Tele2, Gazprom, Norilsk Nickel, Sberbank and Lukoil. According to Andrei Dmitriev, general producer of Rosvideo, the general producer of Rosvideo, the video was made on his own initiative, and not by order: “They sat, creative, and the idea came - everything is as usual. They wanted to do something informal because we were taken out by a dull political advertising of recent years. We just decided to make our own option and, in our opinion, found an interesting idea. ” He also says that the company deleted the video not on its own initiative, “he hid it YouTube, and Rosvideo has already appealed.
Rosvideo is engaged in the creation of corporate films and presentation projects. Among the clients of MTS, Tele2, Gazprom, Norkel, Sberbank and Lukoil. According to general producer Andrei Dmitriev, the video was made on his own initiative
Despite the professional shooting, 88 thousand subscribers of the public “only for adults” and the annual subscription to the Maxim magazine as a prize for the most sad story, while the flash mobs is not popular. There are only 21 posts on the hashtag on Instagram, there is not very much on Vkontakte either - mostly reports of the launch of a flash mob. “Lenta.ru” reports that “Revelations” were shared by the Columonist Russia Today Maxim Kononenko, journalist Igor Maltsev and writers Mitya Samoilov, Lena Samsonova and Alexander Gutin.
On the advice of parodists
The public “only for adults” is not the only one that is used to attract interest in the presidential election on VKontakte. There are several groups - “News”, “Main News” and others with similar names that are filled with copied news content and are used to place targeted advertising in this social network. On their behalf there are announcements calling to come to polling stations on March 18 and vote.
Also, two viral videos are walking along social networks, the authorship of which is problematic, but, judging by the cast, they were clearly removed by professionals. In one, a pregnant girl rushes a taxi driver, imitating contractions, but comes to the polling station and manages to lower the ballot in the urn at 19:59, a minute before the closure.
If you do not go to the polls, you will be limited in the right to visit the toilet, and Gaia, who was thrown by the partner, will be hooked into your apartment
with the participation of Sergei Burunov
Photo: YouTube.com
In the second video, the parodist of “big difference” and the dubbing actor Sergei Burunov on the eve of the election argues with his wife whether it is worth going to them. The man believes that "and they will choose without you." At night, he has a dream where he comes from the military commissariat for fifty -two years, his son asks for 4 million rubles to pay for security at school, the state hooked a gay, which the partner abandoned, and the number of visits to the toilet is limited. And the hero of Burunova decides to go to the polls, finally losing the border between sleep and reality.
Usually, far from the policy of the TNT television channel, also works to increase the turnout using a comedic genre. In the branded screensavers, where the characters loved by the audience usually joke or congratulate on the holidays, a miniature about the election flickers periodically. Comedy Woman and a resident Comedy Club Marina Kravets argue about what kind of “tick” it is. The latter shows a slender figure with his hands, obviously referring to a friend of a checkmark, her partner shows a tick that needs to be put in the ballot. The miniature ends with the inscription "Come to the elections of March 18."
Elder Athanasius against Navalny
video blog calls to come to the polls
Photo: YouTube.com
In social networks about the elections, those who usually bypass politics were unexpectedly spoke. For example, a novice video blogger and an experienced Athos Elder Athanasius calls on to come to the elections, which he calls “a pre -adjusted performance on the Kremlin political sorts” and take his ballot with him. Athanasius even has a detailed presentation that explains that such a method for protest voting is better than a boycott and participation in rallies and demonstrations. That is, better than the tactics of Alexei Navalny .
Previously, other representatives of the Russian Orthodox Church, including Patriarch Kirill , campaigned for the turnout.
An equally unexpected interest was shown in the current policy of the popular Instagram blogger Alena Boldin, whose posts are mainly devoted to stories about life in Dubai. She published a post with thoughts "On Freedom and Democracy in Russia." “Will everyone go to the presidential in March? I'll go, I just don't know who to vote for. Mom would have killed me for such words, because there is no one better than Putin, in her opinion. Yes, and in general, somehow ordinary people are all for him. In Moscow, business and the intelligentsia - they only get off with jokes towards the BB. But the "people" are ready to tear the last shirt on yourself for our resident. So is it or am I mistaken? " - A connoisseur of rest in the Arab Emirates appears to his admirers ( spelling and punctuation of the original are preserved. - NT).
Back in August, RBC reported that the Kremlin had developed a whole digital strategy for attracting young people to elections through search engines and social networks. It seems that it is already being implemented.