New Parthenon

In the first issue of his video blog on YouTube, Leonid Parfyon appeared in the same shirt in which Dudia was in the fall. His October interview ended with a competition for the best name for the future network show - and here it was , not even six months have passed.

Parfyonov seemed to be weighed for a long time, he was able to resist the debut last year, when even Malakhov and Usmanov could not resist, he waited until the wave of an adult passion for video bloches subsides and entered this water carefully.

It is clear - the risk. On the one hand, it’s good to start not from scratch - the “Parthenon” welcome volleys from all media guns, dozens of media published the news, Navalny shouts “Hurray!” Akunin calls to subscribe .

During the day, the debut issue scored more than a quarter of a million views and 73 thousand subscribers - to the audience of Yuri Dudia and the same Navalny far, but, for example, Ekaterina Shulman, who has been leading the YouTube for more than a year and a half, has already bypassed the Parthenov.

Having called-quite self-ir,-the name of the world famous, but still ancient ruins, Parthenov is a user in almost ancient simplicity.

That is, the media, earned on television and cinema, is a good start-up capital, but how will these promotions be quoted further in the world of cryptocurrencies and yutyuber millionaires Katya Claep and Maryana Ro? Will it turn out to convert television glory into network without special losses?

Parfenov greets as an old acquaintance, uses jokes that are understandable only to adults, and does not go into the explanation of what may be unknown to the young viewer. This is not so far not so much the search for a new audience as the opportunity to meet with the old. The new Parfenov himself here.

Either the point in the Claret that he uses in the frame, or is that YouTube , according to him, is “not work”, but in the new ecosystem it looks more organic and livelier than in the usual television and his own films.

Neither of the honed gestures, nor diligent articulation, nor these gutted, from the teeth of bouncing texts - in general, no baroque perfenisms. And no attempts to make a picture more elegant. Having called-quite self-ir,-the name of the world famous, but still ancient ruins, Parthenov is a user in almost ancient simplicity. Allows yourself to speak as in life, with long, unaccounted pieces, to skip from one to another, to actively gesticulate - and use your team to use frankly vintage gluing.

The release lasts 17 minutes. During this time, Parfenov drinks several glasses, and a minute for a minute reads in RAP mode the lyrics of Alexander Bashlachev’s lyrics “No one’s birch”, gives a couple of microparodes (to General Lebed and the old TV presenter Vitaly Wulf) - and slightly, without much pressure, ironizes about his appearance in Youtube (“As I reached my life such").

This is the main plot of the show - the appearance of Parthenov in YouTube . Everything else is secondary. The news that he chose for discussion is not quite news, funnyly rummaged just on the principle of classical television news. The first thing is politics: Parfenov compares the situation in Dagestan with the Uzbek affair in the USSR. Then the plot about the great contemporary - 30 years since the death of Alexander Bashlachev. Then a foreign report is a story about the museum and winery in Berlin. Closer to the end, as expected, - a culture, a review of Peter Aven “Berezovsky Time”, for dessert, as expected, “a bow”. Either not quite decisive fluctuations between a commentary on relevant topics, a traveler and a personal column on the cultural impressions of the week - either a decisive salad of all this.

Parfenov simply demonstrates the option of cultural drinking in a cultural blog, trying to do it as much as possible.

Why is Dagestan declared the “theme of the week”? Why is it said not about Paris, but about Berlin - and why should we talk about him, instead of showing? Why is Arena’s book reviewed-which was published three months ago? Why not devote all 17 - or how much - minutes of release to the conversation about the same Bashlachev? That's where Parfenov, friend, peer, fellow countryman and classmate Bashlachev, could say something more interesting than the banal “steal”, to whom he had a conversation about Dagestan.

This, in general, is the main question-about the form and proportion, about the ratio of author’s arbitrariness and requirements-and what, in fact, are the requirements, whose?

Parfenov always made copyright television, but always in understandable formats-he himself changed some of them or re-invented for the new TV of the new Russia. The first “other day” was copyright, but clearly built by non -political news. The second is a rigidly structured digest about the most important (according to the author) events of a particular year. Sunday “M enductive” NTV Senkevich is the final program about the most important thing in the week, as well as the named pass “Parten” on the “rain” in 2013- remember this ? Each release of the Tok-show “The Hurry in Karaoke” ( RTVI , 2017, the last time of Parfenov’s work in regular television) was built around a signs for its time of the song.

Well, yes, it has always been a conversation about time and about yourself, about time - from myself. But the conversation on a given topic is according to the given rules. You can sort through the timing - but you remember what he is. You can keep silent about the event - of your own free will or under the pressure of the leadership (about this became the reason for the parting of Parfenov with the NTV television channel in 2004 ). You always have landmarks and limiters. There is always a summons - a landmark, a limiter, a dictator, but it is also a support.

And here is the free spaciousness of the network - where you seem to be connected by anything but the need to periodically remind of the sponsorship (so far, it may not, and the Partenov simply demonstrates the option of cultural drinking in the cultural blog, trying to do it as much as possible - however, the moments where he does not just get signs, but ties to the plot, looks the least natural).

How long should the release last? Fifteen minutes? Thirty? What is the generally determined timing and regularity? Do I need to observe them? Should you adhere to a specific genre? Bind to the events of the week - or proceed from your own agenda: where was it, what did you read, what I read? In this case, you can review at least the Iliad-the news is not events and not even which of them you chose, but you yourself. As in the video blogs of the millionaires Katya ClaP or Maryana Ro, where the medium, according to the Testament of Makluen, is natural, and there is a message.

Only in the adult YouTube - in that segment that the producer of Parthenona calls the place for the enlightened viewer , where there are expert speakers Schulman, political investigations of Navalny, interviews of Dudia or publicistry of the hundred, no one has yet done this. That is, Partenov here, it turns out, can become a pioneer. Only in vain he believes that this is not a job.