Plenipoto Chanyilo suggested creating a brand of Siberia

Sergei Chanipolo proposed creating a brand of Siberia to attract tourists and increase the number of people who would like to live in the region.

At TSU, a round table “Media Strage of Siberia: Media and Universities” was held, the main theme of which was the proposal of Chanipolo to develop a single brand and mediastate of Siberia to promote the region on an all -Russian and international scale. According to the official, the positive image of Siberia will increase the number of people who want to live and work in the region.

“Siberia has huge potential, not to use it, not to reveal it - this is not today. Today there is no generalized brand of Siberia, and it must be created. It is necessary to show Siberia itself in itself, not focusing on what is good here and what is bad, ”said Sergey Chanylo suggested.

Media representatives who were present at the round table agreed with the initiative of the envoy, but noted the complexity of the upcoming task.

“Now the brand of Siberia does not exist, each territory is separate, with some unique. If now the task is to form a brand of Siberia, then thanks to Tomsk for setting the task. You do a lot in Tomsk so that foreigners begin to see us. The task is arch -wording and interesting, maybe after the round table we will begin “there are elephants” to come to understanding, ”said Galina Popova, director of the Novosibirsk branch of Komsomolskaya Pravda.

Channel proposed to continue the discussion of initiatives on a new scale - on the media forum, which it was decided to spend at TSU in October 2018, and which would be devoted to these issues.