"Steve Jobs did not like to share the laurels"

- Hello, is this Lawrence?

- Yes, it's me.

“This is Steve Jobs,” the voice sounded at the other end of the line. - A few years ago I saw your photo in the magazine and thought that one day we could work together.

From this acquaintance, the book “Pixar. Reboot. How to breathe a new life into a business ”(I went out at the publishing house Eksmo). Its author, Lawrence Levy, is the first financial director of the legendary animation studio, in which Steve Jobs invested. Levy was invited to the company to the role of an anti -crisis manager. Bought by Jobs from George Lucas for only $ 5 million, Pixar later managed to spend ten times more - without bringing return.

It was hard to imagine that subsequently investments in Pixar would make Jobs one of the richest people in the world. By the end of his life, he owned the Apple stake package, which cost half as much as Disney shares received by the entrepreneur in exchange for the sale of Pixar. Actually, this is exactly what the book is about turning a loss -making startup into one of the most successful modern studios. “When you look at the excellent performance of Pixar films,” Levy writes, “it is probably easy to imagine that they arise as outbreaks of creative splendor, that Pixar managed to realize a fabulous, artistic utopia. I have other impressions of everything that happened. The creation of the Pixar was more like a painful movement of tectonic plates under high pressure, pushing up new mountains. ”

The chapter we have chosen is devoted to the problem of recognition. Having broken the traditions of Hollywood, the author made considerable efforts to reflect the names of his heroic employees - accountants, assistants and operating managers - in the final credits of Pixar paintings. Why did he do it? And most importantly, what happened to him?