Microsoft for the first time in three years overtook Google at market value

Microsoft market capitalization for the first time in three years exceeded the similar indicator of Alphabet (Google). This allowed her to enter the top three of the most expensive companies in the world after Apple and Amazon.

Details

• Now the market value of Microsoft is estimated at $ 753 billion compared to $ 739 billion from Google. Thus, now Microsoft is closing the top three of the most expensive companies in the world after Apple ($ 923 billion) and Amazon ($ 782 billion).
• Alphabet for the first time bypassed Microsoft on capitalization in 2012, and from that moment the company has changed its position more than once. The last time Microsoft lost to the competitor in 2015.

Context

• More than a two -time increase in the value of the company's shares over the past five years - the success of Microsoft in 2014, Satia Nadalla. It was he who changed the Microsoft business strategy , reorienting the company from the contracting market for boxing software - primarily Windows and Office - for cloud services and artificial intelligence.
• At the end of March 2018, Microsoft conducted a historical reorganization - Nadalla officially announced the closure of the Windows development unit. In parallel, new structures appeared: a unit on the study of user experience when working with different devices and a unit, whose area of ​​responsibility includes cloud services and artificial intelligence.

What am I from this

An example of Microsoft shows - when your company begins to lose the market to more awake competitors, you must have the courage to abandon the development path, which brought the usual profit and decide on the reforms that the market requires.

Liana Faizova