Home Conference Apple for Developers: Text Broadcasting

From June 4 to 8 in San Jose, California, the Worldwide Developers Conference is held-the main event for all Apple developers. We broadcast, explaining what every announcement means.

The main presentation of the conference was held on June 4 at 20:00 Moscow time. The text broadcast was led by Alexander Ambzin.

Presentation

You can watch the presentation here . Do not forget that you need a Microsoft Edge or Safari browser.

Other good broadcasts: The Verge , Engadget , 9to5Mac .

• They show a video imitating “in the world of animals”, where developers gathering in California annually in the role of migrating animals. Very cute.
• Tim Cook on stage. Announces that Apple now has 20 million developers. In the hall are developers from 77 countries.

• The largest application store. 500 million visitors per week. The developers received $ 100 billion.

Despite the fact that the smartphone market in 2017 stagnates, the application market is in excellent condition and is growing. Moreover, users spend more and more time in applications. If your work is related to information technologies, the likelihood that you will not encounter application development, has been striving for zero for the past couple of years.

• Tim Cook talks about the importance of programming for everyone. On the importance of software. And four main Apple software platforms.

• IOS 12 is announced. The predecessor has 95% of consumer satisfaction, half of the devices switched to it in 7 weeks. In iOS 12, the emphasis is on performance, and all devices are supported up to the iPhone 5s.

• Everything should earn faster - including under load - due to the smart management of the processor. Even on the old iPhone. Below the numbers for the iPhone 6 Plus.

Apple has a single operating environment for the largest number of devices on iOS in history. This is a dream for developers and for the deployment of technologies such as AR, increase the share of wireless payments, improve user experience in all products.

• AR NOVINK. In collaboration with Pixar, a convenient format of files was created to exchange augmented reality objects. The format was supported by many corporations, including Adobe (included in Creative Cloud) and Autodesk.
• All this is supported in the web and documents. For example, you can pull the guitar out of the online store and put on the floor or twist the image of the fish.

• Now Apple has the largest AR platform in the world , which it also updated (Google recently showed something similar in its Lens, but everything looks much more open here).
• LEGO innovation director on stage. Now you can play Lego in augmented reality, and real living people live in toy houses. Objects can be destroyed, set fire to, extinguished and built into the surrounding space. You can save entire worlds in a physical gaming set.

Augmented reality is not toys. Its main application is corporate environments and marketing. In the same space where children play LEGO, adults plan operations, consider the results of flaw detector and visualize data in three dimensions.

• Photos app. Every year, iPhone owners take trillion pictures. Apple claims that she seriously improved the search, and now she added a new section “For you”. In other words, a photo recommended system appeared in the iPhone. All this is private, encrypted and occurs on the device.
• Siri. 10 billion requests per month. Now Siri has something similar to skills called Shortcuts. But unlike ordinary skills (like Alice or Alexa), you create these yourself, if hundreds in a special gallery do not fit.
• Note: there is nothing new here, it was already in one of the applications that Apple bought before. Now he was improved and implemented in Siri.

• She will also try to advise you. For example, write to your comrade that you are late for a meeting. Or take a boost if you usually do it at this time.
• Siri will communicate with the user much more, but will not focus on voice input.

Siri is similar to Spider-Man. This is a "friendly neighbor" who builds a relationship with you. Voice input here is secondary, the indispensability of the personal assistant is important.

• Apple News: The application was redone , but not as serious as Google got around with its news. Stocks was completely converted , the news was loaded there and adapted additionally for the iPad.
• The recorder was made even easier , plus also adapted under the iPad.
• In iOS 12, IBOOKS was completely redone , at the same time removed I and called the Apple Books application.

• Digital health time . Three applications that will help control their time.

• Do Not Dusturb allows you to enable the "do not disturb" mode.
• Notifications are now grouped , you can tell the iPhone without entry in settings so that he will deliver notifications without sound.
• Screen Time shows how much time you spend in different applications and allows you to limit the use of one or another application in time (for example, only an hour a day on Instagram).

The screen time is important for Apple for several reasons. Firstly, it does not thus reduce the level of satisfaction with the product. Secondly, it structures the user time, using it more efficiently and catching applications at the most performance.

• Children receive both restrictions on the volume of use and the time of launch and use.

• Messages . Basically, emoji and the opportunity to stick out his tongue were added there. In addition, their own Animodzi appeared, who called “Pales” (Memoji - from Me, not Memo).

• This technology was devoted to almost as much time as digital health.

• Facetime had group calls. Up to 32 people are supported. The interface is three -dimensional, card. Those who say now come up.

Facetime can be a video conference of choice for many companies and an excellent Apple case for the corporate market.

• It works everywhere on Apple devices, including hours (only audio mode).
• ... and the emerging Tim Cook smoothly proceeds to the clock. Number one in consumer satisfaction, sales growth of 60% in 2017 (it should be recalled that the hours are still sold worse than many expected).
• The Apple Watchos 5 is announced. More charging modes, achievements, yoga mode, for walking.

• Woki-Toki mode for talking with friends and relatives.

• Siri has become much smarter in the clock , it is better to build a dial and supports Shortcuts, which announced for iOS 12. For communication, no need to say “hey, Siri”. It is enough to raise your wrist and ask a question.
• The Podcasts app was added to Watchos 5. It is not yet clear how much this will improve the consumption of podcasts, but the fact that the audience will expand is undoubtedly.
• And, among other things, the watch has a pride-instrument and a pride-cypher.

• Apple tvos. Improved for Apple TV 4K. All films earlier have been the same for 4K, now the sound will be updated to Dolby Atmos.

• In 2017, Apple TV had a single access to television channels (instead of separate applications). Now there will be a Zero sign-on-without registration .

• MacOS 10.14 Mojave.

• It includes a dark mode , which is good for photographs, reading mail and programming in the XCode development environment.
• Desktop. New Stacks mode. Automatically distributes the contents of the desktop through the stacks. You can view the piles without revealing them entirely.
• Finder file manager. The new viewing mode is a gallery for viewing illustrations, videos, presentations and documents. Similar to the very modified Cover Flow.
• A little finalized Quicklook. Added more opportunities for editing and labels.
• It has become much easier to make screenshots .

• You can "scree" and the video , and at the output you get a proper video.
• In addition to Continuity, Continuity Camera appeared . You can instantly transmit images from a phone camera to a computer.
• As predicted, Apple News come to Mac . Together with them, of course, new Stocks and a recorder. The latter learned to synchronize in ICLUD.
• Also in Mojave appeared the Home application to manage a smart home.

• In Mojave there was an expanded protection of personal data from any application in the system.

• In Safari , protection against social networks trackers appeared. It works even when you press the like.
• Protection against attempts to remove digital imprint from the system. The collectors are provided with a simplified cast of the system, the support of the plugins are disabled, the set fonts are not shown.
• The Mac App Store was completely converted. Now it contains a recommendation system, and descriptions of applications are significantly improved. In addition, a number of applications of those publishers who previously tried to distribute independently will spread through the App Store.
• MacOS now supports Metal API and external graphic processors. All this not only improves graphics, but also can significantly facilitate machine learning. Models that were considered before tens of hours are now calculated in less than an hour.

Mojave does not contain fundamental user innovations, however, protecting personal data at such a level is an extremely commendable direction and a trump card in the confrontation with Windows (it actively collects information, although Microsoft is trying to make control over the simplest).

• The answer to the question "Are you draining MacOS and iOS?" - No .

• However, some iOS applications in 2019 can be transferred to the Mac. Apple News, Stocks, a recorder and Home are already working on this technology.
• All operating systems will be recovered in the fall . Beta versions are available to developers now.
• The video about the developers completes the presentation .

Updating all Apple platforms and bringing them to a single, if not an interface, then a value system (privacy, machine learning, encryption) is not important for technical reasons. Ecosystems - Facebook, Microsoft, Google, Apple - offer users quite different behaviors. Apple in this four is stronger than others to defend personal life and data, going in a sense against the trend. Your selection of the ecosystem will seriously affect whether you will trust the history of your life to transnational corporations and their matmodels.

Before the presentation: what did they expect from Apple

• Presentations of the new, twelfth version of iOS. It will add functions associated with “digital health” and augmented reality.
• It is also expected that Apple will allow developers to use the NFC chip wider. If this happens, a huge number of new applications for managing a variety of items await us.
• The new MacOS 10.14, which may be similar and even a little compatible with iOS. There are rumors that the Apple News application will appear in MacOS 10.14.
• Improving Siri, which is still significantly behind competitors.
• Watchos 5, and, according to rumors, built into the streaming of music Spotify.

What they did not expect

• There are two views on things: one at a time, Apple will update the line of laptops and present the iPhone Se 2. The other is that the presentation will be postponed for the fall.

What was not expected even as a joke

• Mac mini updates, the last model of which was released four years ago.

Traditionally, at the conference, WWDC Apple sets trends for the design, development and use of technologies for years to come (unlike other presentations aimed at consumers). What happened on WWDC will affect your work and the way of thinking of customers and partners.