How to catch an electorate

For non -competitive elections of citizens will be lured with barbecue

Until a single voting day, when Moscow will choose the mayor, and the regions - governors and its deputies, remains a week. Both in the capital and in other cities, the elections do not allow colorful billboards on the streets, the posters of concerts and frightening homophobic videos on the Internet. Experts recorded that in any region the authorities did not allow real opposition candidates to participate in the elections. Even the head of the CEC Ella Pamfilova a week before the day of voting, she noticed that the municipal filter this time “compartment political competition” and called for thinking about the reform of the electoral legislation. Be that as it may, the statement was late. Now you will have to go to the polls with those candidates that already exist, and with the help of a worthy turnout to be able to support their legitimacy. The correspondent of Novaya studied that they were invented by the authorities in order to drive voters to sites.

The Mosgorisbirk reported on the costs laid down for the mayor’s elections: the amount amounted to more than 570 million rubles. Of these, 100 million were spent on decorating polling stations. By the way, in the presidential election, Moscow spent twice the balls and figures from balloons on a festive tinsel in the form of magnificent feasts and figures.

From the innovations: at the entrances of the houses, they already stuck invitations on September 9 to tast honey, fry barbecue, try sausages, and children to draw aquagim and there is sugar cotton in the fresh air. It is also proposed to enjoy the light show - right at the entrance to the polling station, and this holiday allegedly has nothing to do with the elections. The administration of each district decided to organize it as a continuation of the City Day, and the Mosgorisbirk did not mind. Conducting a “barbecue meal”, according to the public procurement website, will cost a million rubles to each area.

The logic of the authorities, apparently, is this: looking at the barbecue, why not go in the same time to vote?

Young people who first come in their lives choose mayors will give a ticket to the concert at the Olympic. The Moscow authorities promise that all the youth will be enough tickets, because just in case three planned concerts at once. It is planned that the singer Polina Gagarina, the Grades group, rapper MOT and others will perform there. An interesting coincidence may turn out that almost everyone from the list of speakers on his Instagram wrote a post -praising post with a hashtag #thank you. For example,

The confidant of Sobyanin Polina Gagarina wrote: “I am falling in love with Moscow every year more and more. <...> The mayor is a huge respect. "

Such publications on the eve of the elections are no longer surprising, because during the presidential campaign on Instagram of Russian stars, all the same thanks to the authorities could be found. It seems that users are tired of the same confessions, this time they decided to ironically spoil the celebrities. For example, the following records:

• "I express great gratitude to Sergey Sobyanin for the lack of a hangover",

• “I am the most beautiful on the Internet. Thanks to Sergey Sobyanin for that! "

• Or “thanks to the mayor of the capital, Sergey Semenovich Sobyanin for stabilizing my blood pressure at 125/84. With the previous mayor, this was impossible! ”

Muscovites, who may would like to hide from the elections in the dachas, will not be able to do this. Not only did the work of plots in Moscow specially extended until 10 pm, and more than 200 mini-membranes for voting were put in the villages. Volunteers on the streets of that time began to distribute stickers with election symbols specially designed for cans for preservation of products that summer residents have grown in their areas.

In the regions, the situation with aggressive advertising of the voting day is developing in line with standards set in Moscow. They still remember how, before the presidential election, a video with famous actors about “gay on overexposure”, which will settle in your house, if you do not go vote, appeared. The Samara region decided to keep up - there was a homophobic video that they themselves do not go to the polls and urged others not to go only gays. The other day, a video appeared about the election of the governor of the Moscow region. If you do not go vote, according to the authors of the video, at best, the residents of the region are waiting for 45-year-old lines to kindergarten. Actor Pavel Derevyanko, who played the main role in the video, said that he needed money, "he would not agree." Derevyanko noticed that the authors of the video could pay him more.

If you do not stumble upon agitation on the Internet, it can be found on the streets under the guise of social advertising. Political scientist Alexander Kynev published a photo of the election Krasnoyarsk. Advertising shields with inscriptions are placed throughout the city: “Our airport: 2.3 million passengers per year”, “Our future: more than 15 thousand university graduates per year”. It would seem that city social advertising. But then you can find too similar advertising shields in the same colors and with the same font “Our Choice of the USS 2018”. Alexander USS - candidate for governors in Krasnoyarsk from United Russia. Kynev calls this "the return of the worst practices of the mass actual agitation of the 2000s for a budget account throughout the country."

“Coincidences in color, font, and in syntactic constructions - this is called“ indirect agitation ”, the most controversial moment,” explains Vitaly Averin, coordinator of the regional network of the Voice movement. - informing about the activities of authorities. Such a campaign is paid by means of the city, not from the electoral account of the candidate. But exactly the same content at the same time can be published according to all the rules of the headquarters of the candidate. It is always possible to file a complaint about violations, but there will be no sanctions, because they say "the authorities decided to inform residents about their achievements, no one is to blame for the fact that informing coincided with the pre -election weeks."

Another type of visual agitation for the turnout is through art. Users of social networks upload photos of posters on the doors of chain stores: the picture of Mark Shagal “Over the City”, where the young man supposedly shouts: “We fly to the polls!”, And the girl replies: “But I wanted to fly to Thailand.”

“What is happening now is unprecedented in budget costs and scale,” Averin believes. - All this is obsessively and often repulsive. It will be interesting to see if they will make the same campaign for the appearance in the elections to the Moscow City Duma? In the municipal elections, Pamfilova actually reprimanded the authorities for the lack of information, and you remember how it ended in the end ( the opposition candidates received more than 200 mandates in Moscow. - Ed. ).

Given the absence of competitors for predetermined favorites, the authorities have to be sophisticated as possible to convince even their electorate to come to the elections.

Ella Pamfilova was forced to admit that this time the authorities somehow overwhelmed with the destruction of political competition.

Nevertheless, with regard to Moscow: the Mosgorisbirk expects a turnout higher than in 2013. Then it amounted to more than 30 percent, and Alexey Navalny was a competitor to Sergey Sobyanin. Now the main motivation for voting is called barbecue in the open air.