Lift me a rating

VGTRK promotes its popularity, shaking the first person

How was it before? The TV channel presented the public for some premiere and is waiting for responses. Good, bad. Any. Worse than the most devastating criticism only silence: it means that they did not get in anticipation of the audience, which means that something was not guessed.

But this time they guessed it, how they got it! Almost all the media and network publications were written about the main event of the season that began. But no! Few. It is necessary to praise your own “product”. Therefore, immediately after the premiere of the new program of the channel “Russia 1” “Moscow. Kremlin. Putin ”Channel“ Russia 24 ”, a related holding of VGTRK Holding, was included in the additional promotion of the new project in all respects.

The host of “Vesti” at 23.00 Stas Nathanzon, without hiding glee, said: “The new program of the Russia TV channel blew up the media space. The program predictably became the leader of the Sunday broadcast - who is not interested in learning about the president’s life what had before remained behind the scenes? And another sign of success: a lot of envious comments, including foreign ones. ”

“Pavel,” he turned to one of the authors of the project Pavel Zarubin, who was contacting the Skype studio. - How do you like the world reaction to this first issue? " Paul, shining with joy, stated with satisfaction: “This reaction is expected. It is clear that Vladimir Putin is the country's main newsmaker, it is clear that he is the main New Smaker around the world, and, of course, great interest in him, great interest in everything that is connected with him. Indeed, today there are a lot of different comments. The collective viewer should give an assessment of this program, as Dmitry Peskov said, and the assessment of the collective viewer is calculated by ratings. And, judging by the data of the Moscow audience, the project immediately became one of the leaders of Sunday evening, immediately a high rating - this does not often happen. This says one thing - the program is interesting to the audience, the program was a success. ”

In this sense, I was a success. The rating is not able to determine how many spectators looked at the program about Putin with emotion and enthusiasm, and how many, like Tuvan Capricorn, literally falling into a stupor from amazement: is this really possible in the third millennium in the country that still positions itself in European?

Here in Turkmenistan, the “envious people” from the Russian Air Force service told, local state TV regularly releases plots with the participation of President Gurbanguly Berdymuhamedov, in which he reads the rap, rides on horseback and shoots from the machine gun. About the leader of Kazakhstan Nursultan Nazarbayev, a cycle of documentary films was shot, which TV showed for a week.

North Korea is our lighthouse at all. Even in the stagnant Brezhnev years with which the new time is compared today, some dentisters in the Soviet Union read aloud. I will not forget one of the reports about visiting the Great Leader (the official title during his lifetime) Comrade Kim Il Sin of the Poultry Farm in a provincial Korean town. There, the great leader examined the production, talked to the poultry houses and received quail eggs as a gift.

Further literally: “So, all the love of the Korean people for the great leader Comrade Kim Il San is invested in these eggs.” They say the truth that love sometimes blinds and deprives the mind and sense of proportion.

All week that has passed after the premiere of the program "Moscow. Kremlin. Putin ”, television facilities of various publications, including the same, the very most, foreign“ envious people ”called me, interested, in particular, is it possible to compare the modern Putinian with the praise of the Secretary General of Brezhnev? And what is the difference, if it is?

Yes, Leonid Ilyich Brezhnev, until it finally decayed, was endlessly present on the air of GOSTEREDIO (and there was no other then). But - as a fighter for the matter of peace around the world. As an outstanding figure in the communist movement. As the head of the ruling party. As a best friend of pioneers during visits to Artek, for example. And never- as a vacationing, floating in the pool, caressing pets, hunting roe deer and wild boars or driving with a breeze on foreign cars that collected (all these photos and films became known after the death of Brezhnev, as well as the facts of his personal life and the history of the disease).

In 1976, on the 70th anniversary of the Secretary General of the CPSU Central Committee at the Central Academy of Sciences, the documentary “The Tale of the Communist” was shot-an epic canvas, which tells about the thorny path that the country went “from Luchina to Baikonur” with direct participation in the collective creative work of its leader.

The stylistics of the sunset text was quite consistent with the propaganda stamps of that time: “It is sold out of strong metal. In difficult days and noisy holidays, he knew how to raise people to a labor feat. ”

But since the strong metal from which the main character was smashed out, by the time of the release of the film was subjected to fairly corrosion, these and other statements of the authors sounded more comical. However, without a film with his pathos, the people have already parodied their leader with might and main and composed jokes about him.

Unlike the rather confidential apologetics of Brezhnev (nothing personal, only the time of time patriotic rhetoric), Putin's modern apologists stain their creations with a deeply personal attitude to the hero. The first to this slippery path, as if Nikita Mikhalkov entered the film in the film "55", dedicated to the 55th anniversary of Putin. It was still considered relatively indecent to praise and extol the power, but the pioneer Nikita Sergeyevich bravely admitted directly in the frame in the most tender love for the president, a man and officer, while trying to penetrate his soul and understand, “how to withstand what fell upon him? How to transfer it? How to include in your existence, your heart, your soul? " At times, the author choked on stingy male tears, assuring potential critics: he doesn’t care that “someone may have a feeling-they say, it’s not very clever to say such words in the face”.

The feeling, if anyone had it, quickly came to naught. It turned out that it was clever. And not only Mikhalkov. And most importantly - and the one in which “such words” were increasingly sounded and sounded, also, apparently, does not experience any awkwardness. Well, people love him. The father is revered by the father. You can’t order them to shut up - it would be completely unfinished. Let them talk.

Moreover, neither Putin nor his administration has anything to do with the new project of the Russia channel, and, according to the press secretary Dmitry Peskov, “the president has no plans for participation” in it. When asked whether the program would be regular, he found it difficult to answer, noting that "this is still a project of VGTRK, not the Kremlin." And that is true. Our television channels, as Vladimir Vladimirovich repeatedly emphasized, are absolutely independent in their editorial policy. Freedom of speech. Protected by the Constitution.