Three iPhone, new Apple Watch and iPad Pro: What Apple will show at the presentation

On Wednesday evening, September 12, Apple will begin the presentation of new gadgets and software, which is expected to show the new iPhone line up, updated Apple Watch and iPad Pro. Probably, the company will also announce a cheap version of MacBook, present AirPods 2 and AirPower wireless charging unit. The presentation at the Steve Jobs Theater will begin at 20:00 Moscow time, the broadcast can be viewed on the Apple website and on the company's twitter .

What exactly will happen at the presentation, Apple traditionally keeps secret. Most of the information available in the publication is based on the forecasts of the main insider about Apple gadgets-Analytics KGI Security Min-Chi Kuo. The Bell has collected the main thing that is known about gadgets:

Three iPhone

• This year, Apple will present three new models of its flagship product at once. The line will be called the iPhone XS, smartphones will also be available in gold.
• The line consists of an improved iPhone X with a 5.8-inch OLED display, a cheaper option with a LCD screen with a diagonal of 6.1 inch and a flagship product called the iPhone XS Max with a 6.5-inch OLED firewall.
• In some markets, XS Max will be available in version with two SIM cards-for the first time in the history of Apple products.
• Smartphones are equipped with 4 GB of RAM (against 3 GB of the current line) and a new A12 processor. According to forecasts, the cheapest iPhone from the new line will cost $ 700–750.

Source: 9to5MAC

• Morgan Stanley analyst Katie Huberti positively evaluates Apple's prospects before launching new iPhone. Last year, Apple released the iPhone X in early November - almost two months after the presentation. This year, new models will most likely be available for purchase almost immediately after the announcement, so the company will be able to capture thanksgiving and increase sales.

Apple Watch

• Apple will present the new Apple Watch Series 4 Clock with an increased screen, more subtle framework and a large resolution of 384x480 instead of 312x390 in the previous model (51% more). These are the largest changes in the device from the moment of launch in 2014.
• The watch will also be updated - the Watchos 5 (video from 50 of its new functions - here ).

Source: 9to5MAC

• In the second quarter of 2018, Apple belonged to 17% of the market of “smart” watches (4.7 million sold pieces) - this is more than that of Xiaomi (4.5 million) and Fitbit (2.7 million), Bloomberg notes . Apple Watch sales are growing by more than 38% of the year by year, and the release of the updated version can increase the numbers even more-also because of the holidays in the United States.

iPad Pro

• Apple will probably present two updated versions of the iPad Pro with more subtle frames and Face ID instead of the “Home” button - also one of the largest updates to the device. The iPad Pro will be available with a 11-inch and 12.9-inch display, respectively and can increase the falling sales of Apple in the tablet market.
• Min-Chi Kuo, in addition, expects Apple to replace the Lightning charger connector with a more standard USB Type-C in new models. Included with them will be a charger with a capacity of 18 watts.

Other possible announcements

• The cheaper version of MacBook with Touch ID support, but without a full touch panel Touch Bar (will remain an exclusive for the MacBook Pro). However, it is definitely unclear whether the current 12-inch MacBook will replace the version.
• The first Mac mini update in four years - it will be aimed at the market of professionals like graphic designers.
• The updated version of the AirPods 2 headphones and the AirPower wireless charging, which is suitable for the iPhone, Apple Watch and Airpods, announced back in September 2017. According to Min-Chi Kuo, headphones and charging will be released by the end of the year. According to Bloomberg, AirPower will go on sale in September.

Source: Apple

• In addition to the new gadgets, we will probably see software update - first of all, the final version of iOS 12.

What do users want?

Famous details about the new Apple gadgets do not formally echoes with the most popular requests of American users about a more capacious battery, uncomfortable glass and extendable memory:

Source: Statista

Artem Gubenko