Shell expands the gas station network in Siberia

Shell expands its presence in Kuzbass - on September 14 in Kemerovo, the company’s gas station, which has already become the fourth in the region, opened in Kemerovo. The company plans to access other cities of Kuzbass and to the Krasnoyarsk Territory.

As the Director of the Development and Operational Administration of the Shell gas station in Russia, Vitaly Maslov, noted at the press conference, noted at the press conference, the company considers the Russian fuel retail market as one of its key directions.

"Shell company came to Russia 20 years ago, at the end of 1998. And it all started with 13 gas stations in the European part of the country. And at the moment we have more than 270 gas stations in Russia - both our own and dealerships. In particular, just in Kuzbass, we are working with a dealer, a Siberian Sales Company, ”a representative of the concern said.

According to Maslov, Shell plans to annually open 50-60 new gas stations in Russia. As for the specifically Siberian Federal District, while the company is present in two regions - the Kemerovo and Novosibirsk regions. In Kemerovo, two more new gas stations will be opened soon.

“We also consider the opportunity to open gas stations in other Kuzbass cities - it is, in particular, about Novokuznetsk and Belov. There are plans to expand the gas station network in Novosibirsk. In addition, at the moment we are considering the candidates of those partners who could act as our dealers in the Krasnoyarsk Territory, ”said Vitaly Maslov.

In turn, the authorities of the Kemerovo region also express an interest in cooperation with the company "Shell" and in the expansion of its representation in the region.

“I want to congratulate you on behalf of our governor on the opening of a new gas station in Kuzbass. We consider Shell as a large player who can bring new standards for maintenance and quality to the Kuzbass market. This fits the best way into the development strategy of the Kemerovo region, according to which the region should become a number one behind the Urals, ”said Leonid Starosvet, head of the regional industry department.

Vitaly Maslov did not disclose the volume of the concern’s investment in the opening of a gas station on the territory of Kuzbass, referring to a commercial secret, but once again emphasized that the fuel retail business in Russia as a whole and in Siberia in particular, Shell is going to develop very actively. One of the obvious ways of such development is, according to the representative of the concern, the creation of the most comfortable conditions for all gas station customers and the sale of goods that are not directly related to the fuel itself.

“It’s no secret that a gas station is not only fuel. This is a multifunctional complex, where in addition to the gas station you can still drink coffee, deliciously have a bite to eat, use other additional services. That is why we are actively developing at our gas stations the Delibyshell Cafe network. Now goods that are not directly related to fuel give us more than 30% of the revenue from Russian gas stations. However, according to our development strategy, by 2025 we want to bring these indicators to 50%, ”said Vitaly Maslov.

Currently, the British-Niderland company RoyalDutchShell is the largest network of gas stations in the world-43 thousand gas stations in 70 countries, whose services are used daily by 25 million customers.